Resume Writing and Seductive Words

December 5th, 2011

It should be obvious that the seductive words contained in a Harlequin romance novel may differ greatly than those found in a professional resume but the purpose of the words is identical;

to win over, attract, lure and entice!

Your resume must be capable of attracting the attention of the HR professional or recruiter. A professional appearance, free of spelling and grammatical errors, an enticing tag line, star quality accomplishments and key words which will be targeted in the scanning process; all are necessary for the reader to give consideration to your resume over the competition during the process of elimination!

If your resume does not eliminate you as a potential candidate on first review, it will be the words used in your resume to describe your soft skills, hard skills and experience that will attract the reader and secure the opportunity you are competing for; the job interview.

Give careful consideration to the words necessary to win over, attract, lure, entice the reader to take action and contact you! Consider the impact of the following words:

Wrote the performance review…” vs.Conceived and authored the performance review…”

Establish sales strategies…” vs.Devised and executed captivating sales strategies…”

“Committed to using my skills to succeed.” vs. “Situational leader and tactician; charismatic team builder, provides staff with the tools to succeed and deliver.”

Seductive, enticing, impressive words. These are words that are capable of winning over the potential employer and landing you a job interview. Would you go fishing without a lure?


Holiday Networking And A Successful Job Search

December 2nd, 2011

Holiday networking has a better chance of leading you to your next job than any other job search endeavour! Enjoy the holidays and succeed in your job search! The odds are in your favour during this holiday season as no other time of year presents as many opportunities to get together with friends, family, acquaintances and even strangers than the many events that are planned throughout the month of December. This is your chance to accept every available invitation and while sharing in the celebrations, network, network, network!

For many who are not at ease with networking, this time of year presents the perfect opportunity. As the holiday season unfolds it exposes a population suddenly acknowledging those around them, extending greetings and sharing smiles from the heart! This is the time of year that transitions even the most unreceptive and stoic of individuals into a world filled with camaraderie and joy. It is a time for giving and caring and sharing. So share the story of your job search and reap the benefits of a new contact or a new lead but be sure to keep in the spirit of holiday networking by asking what it is that you can do to help in return.

The family get together finds you catching up with your cousin not seen since this time last year and in sharing information about your job search, including your interest in a specific company, you discover his neighbour is not only the CEO but a close friend! Holiday networking success! And in the spirit of giving, your cousin is equally elated because you have offered to help him get his recently acquired, antique vehicle ready for the road in the spring. This  is surely what networking and the holidays are all about.

Elite ResumesSeason’s greetings to all! And to all, the very best of luck in your job search! For further job search strategies or to obtain a free resume critique from a Certified Professional Resume Writer contact Elite Resumes.


Santa’s Professional Resume

December 1st, 2011

It’s that time of year again! Santa has his professional resume perfected, (click on picture to view), and is looking forward to flying out to his next assignment.

Ho Ho Ho!

The next step for most would be a job interview but Santa will be able to skip this step in the process as his expertise eliminates any potential competition. Even the Grinch was no match for Santa. And so it is, with full confidence that Santa is ramping up for the busy season ahead!

Santa Claus is admired by children everywhere, but for those mature individuals who are currently in career transition, you may also want to look up to him as an ideal role model. He has a clearly defined career path, a professional resume filled with accomplishments and a never ending list of references,  which have all contributed to an outstanding reputation. He acknowledges the importance of personal branding, consuming cookies and milk at every stop despite his expanding physique. Santa has also been successful in establishing his online presence. Google Santa and review 1,880,000,000 search results!

Elite ResumesDo you need a free resume critique, advice on personal branding or perhaps some ideas on how to increase your google ranking? Make your New Year’s resolution today to find out about the executive career management services available at Elite Resumes.


Job Search Resources

November 18th, 2011

The infinite number of job search resources available can be overwhelming! Recognizing those that will be of benefit will save you a significant amount time and help you to succeed in driving your career in the right direction. A financial investment for  professional services and memberships, provided you’ve done your due diligence to ensure the company or organization is reputable will most certainly provide positive results throughout your career. However, there are also many free resources available that also warrant your attention!

Networking is the most successful job search tool available and an indispensable resource in uncovering the hidden job market. Don’t miss out on an opportunity to network while in an elevator, standing in line at Tim Horton’s or attending a networking event. Those managing a successful career should consider memberships with networking organizations such as ExecuNet, offering a free associate membership or HAPPEN which offers an annual membership for a nominal fee.  If you are interested in attending networking events, HAPPENToronto ExecuNet and Senior ExecuNet all offer regular monthly meetings.

Monster and Workopolis are known for online job postings and provide an online venue to post your resume. As a job search resources there is a wealth of information; expert advice that could provide you with the key to succeeding in your job search. Many service providers offer free advice for managing your career as we do here at Elite Resumes including the opportunity to acquire a free resume critique. Check out MonsterThinking, a Monster blog, “exploring the complex world of work”. If you have special needs in your job search you may want to contact Northern Lights Canada and job searching provides lots of great advice from Alison Doyle.

Linkedin, Twitter and Facebook are all exceptional job search resources! There is no fee to establish a profile along with millions of others worldwide including companies, organizations, groups and recruiters. These social media sites are only three of many free job search resources available which will allow you to develop valuable networks and open the door to infinite opportunities.

One simple tweet on twitter could provide you with a connection you would like to follow and multiple job search resources.


Mistakes that will send your resume to the recycle bin

November 14th, 2011

Recycle instructionsA mistake on your resume is all the potential employer is looking for to send your resume to the recycle bin. As a potential candidate, you may feel you are the perfect choice but initially you will likely be represented as simply one of many resumes. Due to the number of candidates, the selection process is not always one of “finding a needle in a haystack” but getting rid of the hay to find the needle. It is a process of elimination which will be done quickly and require little cause to reduce the numbers to those which will be manageable in scheduling job interviews. It is imperative to understand these mistakes on your resume could send it to the recycle bin seriously impacting your career.

Age – Sex – Marital Status

These personal details have no place on a resume in North America or in most other countries. Any mention and your resume will likely to be discounted from further reading. Since this information has absolutely no impact on your ability to perform the job, it is considered discriminatory and should remain personal.

Political & Religious Affiliations

Leave them out! Although age discrimination is decreasing people will always discriminate for religious or political reasons. It’s none of their business, so why place an obstacle in your way? As much as you don’t want to be discriminated against, no potential employer wants to risk the accusation.


If your hobbies aren’t relevant to your career, leave them off. It’s information an employer doesn’t need to see. Again, your personal hobby could influence the reader on a personal level rather than professional, which is discrimination.

Volunteer Work – Community Involvement

Increasingly potential employers and recruiters are seeking people who participate in community activities and give their time for free. It says a lot about your character. However, if your volunteer work is related to religion or politics leave it out.

Employer Information

Including the name of your Manager and direct Supervisor and their contact details is not necessary. It has no relevance to your hiring. If the employer requires this information at the interview stage they will ask.


“References Available Upon Request” is a term which is severely outdated and simply a waste of space. It’s automatically assumed that you have a list of references which should be available on a separate reference sheet and taken with you to the job interview.


Your salary and bonus expectations are not required. Too high or too low, either could be a reason to eliminate you as a candidate or allow the potential employer to slot you into other positions that may not be of interest. Do not include any financial expectations in your resume.

Typos, outdated terminology and skills, lack of quantifiable achievements and too many pages are further mistakes on your resume that could send it to the recycle bin rather than securing a job interview. For further information on presenting a professional resume that is sure to get you recognized as a potential candidate, contact Elite Resumes for a free resume critique from Martin Buckland, Certified Professional Resume Writer.


Resume Contact Information

November 2nd, 2011

Please take a look at your resume and ensure you have provided the necessary contact information. If you are not sure what the contact information should consist of, please consult a Certified Professional Resume Writer, (CPRW) before sending out your resume!

Over the past 17 years I have invested as much time providing free resume critiques as I have in writing them. Of the thousands of resumes that have come across my desk, the most surprising occurrence is the lack of a phone number. Since no one has ever admitted to intentionally excluding a phone number, I have attributed it to an oversight. In the past, a home number and a cell number were required on every resume but as many choose to eliminate a land line opting for the flexibility of a mobile connection, it is reasonable to believe that eventually many will only have one phone number available to share.

In addition to including a phone number on your professional resume, it is also necessary to add your mailing address, email address and Linkedin address. This is the minimum resume contact information that must be included in your resume. There are no exceptions!

Send your resume for a free resume critique from Martin Buckland, Certified Professional Resume Writer.


Are you ready to start blogging?

November 1st, 2011

Presenting at YRNEstablishing an online visibility utilizing social media is a basic requirement in managing a career or business. Once you have created your profiles on Facebook, Twitter and Linkedin as a professional or business or both, the next step is to enhance your presence and personal brand with a blog. Wikipedia provides further details regarding a blog, the name which is “a blend of the term web log”.

If you are familiar with blogs you may be subscribed to a number of feeds to receive the latest post, a  consistently updated informational or promotional article from a company or individual. This is an excellent opportunity to gain a wealth of information and reciprocate with a comment, enhancing your personal brand and google ranking. The key to establishing successful relationships online is not unlike networking in person. It involves engaging others in a reciprocal and respected manner.

Examples are abundant for all types of blogs and careful consideration should be given to the message you wish to share. Do you want to establish a blog based on personal or professional experiences? Is it intended to promote a service or business or your professional expertise? Perhaps you have the time to create more than one blog on varying topics? Whatever you decide, the greatest impact to establishing your personal brand is a consistent, genuine and authentic message.

The following blog from Danny Brown provides excellent advice for new bloggers:

12 Common Mistakes New Bloggers Make, Danny Brown

Still not sure if you are ready to start blogging? Read the answer from an executive recruiter to see how a potential candidate used social media to secure a job interview. Smartblog on Social Media, Mary Ellen Slayter


Don’t Wear A Mask

October 31st, 2011

Custom - Joey Jordison - V for Vendetta - masksWearing a mask for a Halloween Party or any costume party can be exhilarating, mischievous or just plain fun! An occasion that many look forward to when it is acceptable to hide behind a mask, deceive others as to your true identity, assume the looks or personality of a favourite idol or simply seize the opportunity to scare the living daylights out of your friends!

Enjoy the party while it lasts because as a professional managing a career, this is the only time it will be acceptable to hide behind a mask or deceive others regarding your identity, history or qualifications. If you are in a job search, don’t wear a mask! Companies, recruiters and HR professionals are searching all available resources online, including Facebook to discover who you really are. Connections and testimonials on Linkedin as well as groups and companies you associate with all provide revealing information. Have you created Twitter lists for those you follow. What name have you given those lists and more importantly, what are the names of the lists that follow you? The name of these lists are a clear indication of how others perceive you.

The following are default images for profile photos on various social media sites and if not updated with professional images will leave a negative impression undermining your chances for consideration as a potential candidate.




Choosing to hide behind a mask will sabotage any effort to portray a credible, genuine and authentic brand. Don’t wear a mask online or off unless you’re off to a costume party.

Happy Halloween!


Enhancing Qualifications On Your Resume

October 26th, 2011

blue peafowlYour professional resume must be a fact-based, historical account of accomplishments. As the years pass, so should your qualifications continue to be enhanced by additional experiences, achievements and education. Your resume should clearly identify these ever increasing details which contribute to enhancing your qualifications and the ability to present an impressive resume.

Managing a successful executive career requires a continuous and conscious effort to seek out those initiatives that will contribute to enhancing your qualifications, maintaining a competitive edge as a potential candidate. Each position you hold will offer the opportunity to achieve results. Be sure to document all details of quantifiable accomplishments upon completion of tasks or projects. Do not wait until you need your resume written years down the road to test your ability to recall events! Reducing costs or increasing sales will not impress without corroborative numeric details.

Experience, accomplishments and promotions are sure to enhance your qualifications but there are other ways to beef up your resume. Do you have a continuing and consistent history of education? Enhance your qualifications by seeking out suitable courses or an accreditation to add to your educational background.

In addition to work history and education, volunteer work and community service will also enhance your qualifications. Focus on groups, organizations or municipal causes avoiding those with any inference towards politics or religion to avoid the risk of discrimination.

Continued attention to detailed and quantifiable accomplishments, further education and volunteer work or community service will all serve to enhance your qualifications on your resume. When was the last time you updated your resume?

If you are interested in acquiring an MBA, Canadian Business has provided an extensive report in their 2011 MBA Guide, which includes 39 institutions across Canada.


What Email Address Are You Using For Your Job Search?

October 25th, 2011

Are you using a professional email address for your job search? An email address that is not outdated? One which identifies who you are? An email address that is easily deciphered even when hand written?

I’m sure we can all agree that an email address such as sexykitten@, beerking@ or gonefishing@ lacks the professionalism expected from anyone who is serious about managing their career. Get rid of them or use them exclusively for the singles sites.

Dots, dashes, underscores: Unless you are an extremely neat printer, it is possible that you’ve added your email address to a list in the hopes of receiving some important correspondence that will never be sent. Is it a dash or an underscore or maybe that line was supposed to represent a dot? Don’t leave anyone struggling to decipher your email address. For those of us who require reading glasses, a neatly typed email could still present a problem with the use of symbols which are smaller than letters.

You are known as George Brown but you created an email address cbrown@. This was done because you wanted to confuse people? I’m going to send the email to gbrown because I’m sure I must have made a mistake when I entered it as cbrown@. One more email that you will never receive.

What were all those numbers George added to his email address?

I just received an email from latvicus@. Since I have no idea who it is, I’m going to delete it. How was I supposed to know it was George Brown? His middle name you say?

It is completely understood that a common name requires some modification to obtain an available address so a middle initial or full name will be necessary; GeorgeLatvicusBrown@ or georgelbrown or georgezbrown. No, your middle initial is not a z but does anyone else know that? It still enables anyone looking at it to recognize that it is in fact George Brown. The George Brown that introduced himself at the last networking meeting you attended. But who was

If you are using Hotmail or AOL you’ll need to update to a new address. Those continuing to use them are dating themselves and perceived as not keeping up with the times.  @gmail and @rogers are both very popular today. Did you acquire the domain for your name or business? If so, you will have access to create email addresses such as, or

What email address are you using for your job search? What does it say about you?


Job Search Resources Online

October 24th, 2011

Do you have your online profiles established to gain access to the ever increasing number of job search resources that continue to flood the internet? Companies and organizations are online. Recruiters and HR professionals are online. Job boards, professional networking events, industry groups, and your competition…are all online! The news is also online and what better way to find out where the jobs are or where they will be!

Facebook partners with Labour Department to help job-seekers. Labour Secretary Hilda Solis also hopes to expand this initiative to Twitter Linkedin and other social media sites. 3 million job openings

Spaceport America conjures up spine-tingling future Forecasting 2000 jobs

Target Canada now hiring for 2013 launch 

Starbucks U.S. microlending program aims to create jobs “In the United States, small businesses hire more than half of all private-sector workers, according to the U.S. Small Business Administration. But these businesses have been in a no-man’s land of tight financing, with little capital to grow. According to Starbucks, for every $3,000 donated through the program, a job will be created or maintained.”

5 Hot Jobs for Retirees, Two government agencies in particular — the Department of Veterans Affairs and the Transportation Security Administration — are known for seeking older workers. Both agencies have openings requiring little or no experience.

3,290,000,000 results are found if you google, jobs! Of course a successful job search will require a more specific search, one which may target a location, industry or organization. Do you have a company in mind? Did you know that company could be found on Linkedin and many of their employees are connected to the company as well as past employees? An old friend or relative may be one of them and can get you an interview or a past employee could provide advice to let you know they are planning to downsize and relocate outside the country. You will be amazed at the wealth of information you are able to dig up online and despite the millions of results, you’ll soon learn that so-and-so knows somebody that knows you and surprisingly it becomes a very small world. An online world which is easily manageable and not so overwhelming after all that enables you to seek out the opportunity that is right for you.

Create your professional online profiles on Linkedin, Twitter and establish a Facebook Page. You will increase your presence to be easily found by the recruiter who is looking to find the perfect candidate and you will be amazed at the wealth of information available which may lead you to the perfect job!


A Solid Personal Brand

October 21st, 2011

The reports, articles, blog posts and books will continue for many years to come with respect and admiration for an amazing man, Steve Jobs. Unlike many, Steve Jobs was revered as much in life as he has been in death. Acknowledged as a technological genius, Steve Jobs was that and so much more as seen by the outpouring of public comments since his death last month:

“brilliance, passion and energy

revered as a hero

visionary and creative genius

an amazing human being

a dear friend

an inspiring mentor

imagination and determination

a creative genius

a dynamic and fearless competitor, collaborator, and friend

an iconic legend

a visionary leader”

Bob Iger, chief executive of Walt Disney, said: ‘Steve Jobs was a great friend as well as a trusted advisor. His legacy will extend far beyond the products he created or the businesses he built. It will be the millions of people he inspired, the lives he changed, and the culture he defined. Steve was such an ‘original,’ with a thoroughly creative, imaginative mind that defined an era. Despite all he accomplished, it feels like he was just getting started.’

Michael Dell, chief executive of Dell Inc, pictured right, said: ‘Today the world lost a visionary leader, the technology industry lost an iconic legend and I lost a friend and fellow founder. The legacy of Steve Jobs will be remembered for generations to come.’

More Quotes: Devastated Apple staff plan celebration of Steve Jobs’ life as world mourns death of visionary genius

There will be few who are not aware of Steve Jobs as his personal brand was easily established with a consistent, straight forward, authentic and genuine persona. He was clear and concise; generating answers and not questions. Although protective of family privacy, he willing shared his own personal experiences if he felt it would help to inspire others.

The following articles provide memorable words from a man with an instantly recognizable personal brand that will remain a part of history and live on to inspire generations.

Canadian Business, Interactive: Wise words from Steve Jobs

‘You’ve got to find what you love,’ Jobs says, “Stay Hungry, Stay Foolish”.

Thank you Steve Jobs, rest in peace


Genuine, Authentic and Visible

October 11th, 2011

Visibility is key to establishing your brand in this highly competitive online market. Google has provided the ease of searching a single word to generate results in the millions. Searching for a product, place, data, professional, event, organization and more has never been easier.  To recognize the explosion of Internet use you need only note, Google Earth has been downloaded 1 Billion Times; a single app downloaded a billion times that provides the ability to search for satellite images from around the world, the population of Facebook users exceeds 700 million and over 80% of recruiters using Linkedin to search for potential candidates!

With billions of people creating and sharing infinite amounts of information online it is necessary to give serious consideration to how you will gain visibility as a professional to manage your career or business. Creating a Facebook Page, Twitter profile and Linkedin account are the absolute basics for an online profile and although these social media sites offer a significant google ranking, the key is being “social”.

Anyone can establish online profiles or a website but gaining the necessary visibility requires a great deal of input. Expanding networks, sharing content, providing comments; all are time consuming requirements but necessary to generate a positive, professional, genuine and visible brand. This is where caution is advised. Generating automated canned invitations, generating automated pages and comments are all becoming the norm but how beneficial is it?

Career or business, your reputation will be hinged on genuine, authentic content. Without it, you could be generating a negative impression. No one is interested in the millions of automated comments, which if not blocked are simply deleted as SPAM. A small network consisting of individuals you know based on personalized invitations will be more valuable than one twice the size consisting of total strangers.

Are you paying someone to send out these automated comments? “I like to read this. You have provided great information in your blog. I am very happy to read this blog.” Be sure you know what you are paying for,  Automated SEO, The Pitfalls and-Risks of Taking Shortcuts and ask for that second opinion. Is it doing more harm than good?


Job Interview Success

October 3rd, 2011

Job11Securing a job interview can be as exciting as landing the job! Are you prepared? If you haven’t had a bad job interview you’ve heard from someone else who has. There is no guarantee that nothing will go wrong; accidents happen, personalities differ and expectations could be dashed on either side of the table. The best way to increase your chances for success in any job interview is simply to be prepared.

Some research was needed to compose a personalized cover letter to accompany your resume which got you the job interview but if you intend to ace the interview and land the available position you’ll need to investigate further. Confidence is an extremely positive influence in any job interview and nothing fuels it better than knowledge. How much do you know about the company, the interviewer, current and past employees? Is the position newly created or will you be filling a position previously held? Was the previous employee promoted or did they resign from the position? How does your experience and education compare to theirs?

Don’t leave anything to chance and pay attention to every detail; time, location, appearance, rehearsed  answers and prepared questions. This is not the time to “wing it”! Above all, listen carefully to ensure you provide the appropriate answers. If you do not fully comprehend the question do not guess at an answer. Rather than simply stating you didn’t understand what they were asking for, try rephrasing the question back to the interviewer to obtain a clear understanding.

Amy Levin-Epstein provides some excellent job interview tips in 5 Things You Should Never Say in a Job Interview, CBS


Cover Letter – Make It Personal

September 30th, 2011

Spring: time to impressA professional resume is critical to a successful job search and an enticing cover letter is the key to having your resume noticed! HR professionals and recruiters are accustomed to reviewing cover letters within a matter of seconds noting most are typically generic and quickly discarded.

If you want your cover letter noticed, make it personal! This is your opportunity to relay some important personal details related to your professional aspirations and accomplishments which may not be included in your resume. Also, unlike your resume, your cover letter will be written in the first person.

My position in Canada is being eliminated and I am not open to relocate to another global business unit.

I have numerous project accomplishments I wish to share with you.

Make it personal and impressive. Don’t be shy when it comes to bragging about your accomplishments. You did it! These accomplishments must be backed up in your resume and clearly relayed in a detailed and quantifiable manner.

I renegotiated various agreements to keep the project on track and without sacrificing quality.

I conceive and deliver large, high value, high profile solutions.

I have led teams peaking at 100-persons located at various points across the world.

Making it personal is not just about you, you need to assure the reader that you are addressing this cover letter to them and not just anyone who is willing to read it. Do your homework. The effort you put into your cover letter will lend assurance to the reader that you will put that extra effort into your job. Resources are abundant to secure information regarding the performance of most companies or organizations.

I can rectify under-performance and a dysfunctional business unit.

Your organizations CSR initiatives and employee involvement indicate this position to be a perfect cultural fit.

If  you are searching for an innovative and persistent leader able to shift the company positively and competitively forward, please contact me for an interview. I can make a difference!

What is more personal than a name? If you are able to address your cover letter to the individual who will be reading it, you will establish a positive first impression and a personal connection that could present you with your next job opportunity.


Executive Career Management

September 28th, 2011

There are many resources  available to assist in managing your executive career and it is likely you have secured the services of a Certified Professional Resume Writer, Career Coach or Personal Branding Strategist. You may have invested in furthering your education to obtain additional accreditation’s and you are likely a paid member of various organizations. All are positive steps to managing a successful career. However, there is one more step that is sure to accelerate the success of your career and it is one which does not require a fee.

The one professional not directly linked to the organization or company that is seeking to hire their next candidate could be the most powerful connection to securing the job. If you really are good at what you do; if you are an expert in your industry, this is the individual who just might have you climbing your ladder to career success, two rungs at a time! Responsible for finding the perfect fit for the employer, it is the recruiter who will make the decision on the individual they believe best meets the criteria to present as a potential candidate.

Although the recruiter’s obligation is to the hiring company or organization, it is not possible to fulfill their mandate without their resource; professionals with the attributes necessary to assume the available position. Recruiters are key decision makers which makes them a valuable asset to your career. If you have not initiated a relationship or responded to the top recruiters in your industry you could be missing out on essential career advice and a chance to advance in your career.


Discrimination in your job search

September 23rd, 2011

brainDiscrimination? Not in 2011! Unfortunately, regardless of moral or legal issues, facing discrimination in your job search can never be totally abolished. There will always be those with differing opinions from others. HR professionals, recruiters or senior executives do not always share the same opinion. There are many who will not consider a candidate without a degree and then others who believe experience is more valuable than a degree. Some feel maturity is defined solely by physical age and view it as an asset, while there are those who wouldn’t consider hiring anyone over 40! You will have your own opinion as a potential candidate and can choose to agree or disagree. Age, gender, nationality and appearance could influence some in the decision making process but hopefully not to any significant degree as they are all beyond your control and have no bearing on your qualifications to fill a position.

Recently, I was surprised to see the following advice offered regarding age discrimination; “most career counsellors will tell you to eliminate dates from your resume..”! (The author was not a professional career counsellor, nor did they provide any sources.) As previously stated, your age is beyond your control but lying about it or trying to hide it will most certainly result in eliminating you as a potential candidate. There may be a few decision makers who prefer to interview a younger candidate but you can be assured that all decision makers will decline interviewing any candidates that they feel are less than forthright, deceitful or trying to hide information. Employment gaps or missing graduation dates immediately sends out a red flag! More often, those who hide the dates on their resume are presumed to be much older than in reality; why else would they try to hide it unless they were really old! If you can’t be trusted to disclose basic information on your resume it is unlikely you will find anyone interested in interviewing you for a job.

Your resume is required to disclose professional information only. Do not include personal information such as religious or political affiliations. It would be easy to find those whose beliefs differed from yours or many who would not give consideration based on inappropriate content.

Contact Elite Resumes and obtain a free resume critique from a Certified Professional Resume Writer, Martin Buckland.


Updates Available …

September 22nd, 2011

It is so common to see “updates available …” that you may not have noticed how often you actually choose to update; your email, WordPress site, computer, phone or social media sites.  Competition is fierce, technological advances are thrown at us at an alarming rate and an online presence is mandatory. Staying current with all updates will enable better performance, increased knowledge and a respected professional presence. The advancement and success of your career or business is relative to your acceptance of this need for constant change.

In addition to receiving available updates, it is also necessary to provide updates; “What’s happening? What’s on your mind? Share an update.” Active participation increases your online presence and provides friends, followers, colleagues, recruiters and potential employers a glimpse of “you”!  Are you sending a consistent stream of information necessary to establish your unique personal brand? Have you reviewed and updated all other information available within your online profiles and your resume?

A Business2Community post, September: Update Your resume Month! Don’t Forget About Linkedin, by Personal Branding Blog offers great advice on updating your resume.

Need help updating your resume? Contact Martin Buckland, Certified Professional Resume Writer for a free resume critique.


Taglines Not Just For Businesses

September 16th, 2011

Color Jump (69/365)
A Tagline has long been a necessary marketing requirement for any successful company or business. “Good to the last drop”,  “Zoom Zoom”, “Let your fingers do the walking” and “Strong enough for a man but made for a woman”; all famous slogans or taglines used to successfully promote a product.

In addition to a professional resume, an online presence has become a mandatory requirement in managing an executive career. Professional profiles are expected to be found on Linkedin, Twitter and Facebook. Just as a business or organization markets a product, you too are the product requiring the necessary marketing collateral to establish yourself as a credible candidate with the necessary expertise to get the job. Personal Branding is key to establishing a memorable and respected identity and what better way to promote yourself online and off than with a tagline?

“Embraces and defeats challenges to achieve operational, management and fiscal excellence.”

“Persuasive and compelling Instructor renowned for delivering memorable training sessions.”

“Action-oriented leader, faces challenges, unravels and resolves critical business issues and encourages staff to maximize their potential.”

“Sets and maintains high standards, steers the company to deliver unparalleled results and outperform the competition.”

Unless you have established a long and exemplary career, your name may say little about you but associate it with a  tagline, maintained consistently and professionally, it could provide you with the recognition you need to excel in your career.

Whether you create your tagline for your resume, business cards or social media profiles it is sure to help you stand out from the crowd. Give consideration to where you want to be in your career, why you should be considered the ideal candidate and what will best describe your expertise? Create a tagline to be remembered, generate a positive influence and establish your competitive edge!


Does Your Resume Generate Questions Or Answers?

September 15th, 2011

“I see the most recent position on your resume was from 2008 to 2011 and yet your previous employer said you left their organization in 2010. Can you explain this?”

“Your resume shows the title of your position as, VP but your Linkedin profile shows your title as Manager. Do you know what your title was when your were employed by this company?”

“The diploma you note in your resume does not reference a graduation date. Did you actually receive this accreditation and if so, in what year?”

“There is a substantial employment history gap in your resume. Was there any reason you did not want to share the information related to that time period?”

These may be questions generated by your resume but you will not have the opportunity to answer them in a job interview as the hiring professional will have eliminated you as a potential candidate. Your cover letter and resume must assure the reader you are the perfect candidate for the position to secure a job interview. If your resume generates more questions than answers, lacks pertinent details or appears to be embellished you will be cut from the competition.

If you have provided the answers in your resume that the HR professional or recruiter is looking for, you will be one step ahead of much of your competition and have the opportunity to sell yourself again in a job interview. Of course the answers in your resume must be relevant to the job description. As an accounting assistant, a solid resume will not eliminate the question, “Why are you applying for a position requiring a CGA designation?”

Does your resume generate questions or answers? Don’t take any chances! Obtain a free resume critique from a Certified Professional Resume Writer to ensure you don’t miss out on another job interview!


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