An Executive Career in 2012

UCLA School of Engineering Job FairManaging an executive career successfully requires a conscious awareness of personal branding, career industry trends, economic conditions, an online presence and what it all means in 2012. Choosing to embrace or at a minimum accept change will certainly assist in moving your executive career forward in a positive direction. As inevitable as it is to bring in the New Year, so too is it to recognize the changes that must be incorporated to manage a successful executive career in 2012. A fresh approach, knowledge of current economic conditions, industry trends, a significant online presence and active  networking will increase available opportunities as well as reduce the risk of a lengthy job search.

Where are you in your career today? Where would you like to be in 2 years, 5 years and 10 years? Clearly defined goals will increase your chances for success as long as they are built on a solid foundation! Corporate downsizing, economic fluctuations and the rapid pace of technological advances have become the norm and this year we will continue to see lost jobs, shorter tenures and the need to focus on transferable skills. A successful career transition will depend on YOU! In addition to setting attainable goals, a highly visible and impressive personal brand is the key to establishing a secure foundation in your career. Consistency in a name, profile content, skills and achievements within social media profiles and a professional resume will establish credibility and increase the opportunities to be found by HR professionals and recruiters.

Face to face networking is still key to managing a successful career but online networking is just as critical. This year 95% of HR professionals and recruiters will be searching Linkedin for potential candidates. Accepting this single source without seeking out more online information would be as unlikely as hiring someone based on their resume and eliminating the need for a job interview. Have you invested the time to establish other social media profiles to expand your professional network and increase your online visibility? Is the information consistent and concise? Is your resume up to date and does it contain the expected contact information including a Linkedin address? Does your resume contain the keywords employers will be looking for in 2012?

Contact Martin Buckland, Certified Professional Resume Writer, Certified Professional Branding Strategist and Certified Social Media Career Strategist at Elite Resumes for more information on managing your executive career in 2012.

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