Promote Your Value

What is the one word that describes you? This is likely a question you have heard alot lately especially if you are in career transition. More than ever before the key to advancing your career is to promote your value. Give careful consideration to the one word that will describe your most impressive attribute but at the same time distinguish you from the competition. Although passion and drive are highly influential to employers, too many individuals refer to themselves as passionate when in fact few people really are truly passionate about what they do. It is so widely used that it risks credibility and will not help you to stand out from the competition. Consider words such as inquisitive, audacious, competitive, ambitious, intuitive, savvy and indomitable. Steer clear of out of date, overused or boring words such as results-oriented, methodical, detail oriented and communicative. 

Do you have a tag line? A clear, concise tag line should compliment the one word that describes your strongest attribute and be consistently displayed to establish your brand and promote your value. Is your tag line contained in your resume, Resume Writing Tag Lines? Be sure to include it in social media profiles and on your website. A business card is a must and an effective tag line will ensure a lasting impression.   

Consumers and HR professionals are looking for and willing to pay for value. Managing a successful career involves promoting your value. Why should your next employer invest in you? What value will you bring to their organization?

Contact Martin Buckland, Certified Professional Branding Strategist to unearth your unique promise of value! 

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