Happy Canada Day!
Thursday, July 1st, 2010
We realize the importance of a personal brand and that of a corporate brand so what about the brand of the country we live in? Simon Houpt, Marketing Reporter for The Globe and Mail writes, What is Canada’s Brand? Canada Day is described as a celebration of a meeting, a union, an agreement about mutual goals over that of the individual. He notes our motto, “Peace, order, and good government”, included in the Constitution Act of 1867 relating it to our DNA and impacting every decision we make.
The majority will agree that there is little that is negative when it comes to Canada’s brand, a country that is well respected and liked around the world as we are recognized for our unique policies in all sectors including peacekeeping.
Is being Canadian reflected in your personal brand? Are you effectively communicating your unique strengths, skills, values and passions? Regardless of our individual attributes, as Canadians we do have a distinct advantage. One which is notable in almost any country in the world by stating a fact that when spoken will inspire admiration, trust and respect. It consists of three words………..
“I am Canadian!”


Bill Dennis is a member of the Canadian Association of Professional Speakers.
Bojan Pavlovic is a Client Partner based in Korn/Ferry’s Toronto Office. He is also a member of the firm’s Global Technology and Professional Services Practice.


You can get more at
Are you over 50? And in career transition? If so, you certainly are not alone which may be one of the reasons why “over 50″ produces more search results when googled than ”career transition”, “job search” or even “social media! The fact that opinions vary widely may also be a contributing factor. There are many who think those over 50 should be seeking retirement and not a job. Most people believe only kids are using Facebook and Twitter even though the majority of users are more apt to be over 50 than under 20. Many over 50 in career transition are facing age discrimination despite a serious labour shortage that is positioning those over 50 as key resources in a diminishing labour pool. Many reports suggest “over 50″ is no longer a discriminatory factor in a job search but a recent survey showed over 90% of headhunters believed that age becomes a significant factor in a hiring decision when a candidate is over 50. 

2010 is the 11th anniversary of the
“Leadership is the ability to articulate vision and influence others to move towards achievement.”



