The Power of Volunteering in Your Community

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According to a 2013 LinkedIn resource, 42% of hiring managers believe that volunteer experience is just as important as formal work experience. While we’ve always known it looks good on a resume, does community involvement lead directly to work? Here’s how it did for one of my clients – let’s call him Scott. Scott was […]

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Online Reputation Management: Covering Up Your Digital Dirt

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When you’re in career transition and connecting with influencers, recruiters and hiring managers, many of them will investigate you online to form their initial impression. Will they find any digital dirt? Digital dirt is anything negative or unflattering posted about you – and sometimes by you – online. Where digital dirt could be hiding As […]

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A Solid Personal Brand

The reports, articles, blog posts and books will continue for many years to come with respect and admiration for an amazing man, Steve Jobs. Unlike many, Steve Jobs was revered as much in life as he has been in death. Acknowledged as a technological genius, Steve Jobs was that and so much more as seen […]

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Taglines Not Just For Businesses

A Tagline has long been a necessary marketing requirement for any successful company or business. “Good to the last drop”,  “Zoom Zoom”, “Let your fingers do the walking” and “Strong enough for a man but made for a woman”; all famous slogans or taglines used to successfully promote a product. In addition to a professional […]

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A True Leader

Regardless of your political affiliations there are few who will not agree that Jack Layton was a well respected individual and above all, the quintessence of leadership. His achievements elevate him to  a level beyond reproach and his dedication and commitment, simply indisputable. The Globe and Mail reported this morning, Opposition Leader Jack Layton dead […]

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What NOT To Post On Facebook!

What not to post on Facebook

Everyone should know what not to post on Facebook without any further elaboration or explanation but that knowledge doesn’t always seem to have an impact on what actually does get posted. Social media has provided a platform that allows everyone to have a very influential voice. This is a privilege that should not be abused […]

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Personal or Corporate Branding and Authenticity

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One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of […]

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Social Media is Engagement

There are many words used to describe social media but the one word that truly relates to what sets it apart from all other medias is engagement. The opportunity to engage provides the optimal platform to establish a genuine, authentic, credible, human and highly influential presence. Those involved with Barrack Obama’s social media campaign in […]

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Words – Key, Buzz, Tagline

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Networking is the most important component of a successful job search and utilizing social media sites such as Linkedin, Facebook and Twitter provide the potential to network with millions, establish a visible presence and acquire an abundance of information at the push of a button making it the ultimate resource for anyone interested in managing […]

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2010 Review of Your Year

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Based on your status updates, 2010 in Statuses and My Year in Status will provide a 2010 review of your year too! Check it out. Did you present a consistent message? Does it reflect your personal brand? Contact Elite Resumes for information on Personal Branding and to speak with Martin Buckland, Certified Personal Branding Strategist.

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Understanding Your Brand

When you hear the names Chevy, Oprah or Hanna Montana you have an immediate impression. How you feel and what you think is directly related to their brand; a representation of the image and reputation they portray. Any deviation from what we  have come to know and expect can severely damage a brand. There is no better way to understand branding than by learning […]

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Politics and a Lesson on Personal Branding

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Paul Copcutt shared his Tuesday Toonie, “Vote for ME – you know it makes sense!” with a personal branding message that’s clear and simple. Those of you with or without political aspirations will no doubt have learned from this year’s Municipal Elections, more than any in our past, that the less said, the better. Many may still be wondering how so many candidates with shady […]

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Personal Branding Basics

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“Takes a licking and keeps on ticking”  What makes you special? What makes you different? What is it about YOU that can successfully be communicated to others to make you stand out from the competition? Just as a product or organization promotes their brand so too must executives, professionals, consultants and entrepreneurs establish their own unique promise of […]

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Claim Your Name and Establish Your Brand

How people share content on the Web

While you may have chosen to ignore the phenomenal success of social media opting for a low profile citing privacy as a primary concern, you may very well discover that your reputation has been more negatively affected by remaining invisible than if you had established a visible online profile. It is inevitable that your name will come to life online with or without your input. […]

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