Archive | Personal Branding

Online Reputation Management: Covering Up Your Digital Dirt

When you’re in career transition and connecting with influencers, recruiters and hiring managers, many of them will investigate you online to form their initial impression. Will they find any digital dirt? Digital dirt is anything negative or unflattering posted about you – and sometimes by you – online. Where digital dirt could be hiding As […]

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A Solid Personal Brand

The reports, articles, blog posts and books will continue for many years to come with respect and admiration for an amazing man, Steve Jobs. Unlike many, Steve Jobs was revered as much in life as he has been in death. Acknowledged as a technological genius, Steve Jobs was that and so much more as seen […]

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A True Leader

Regardless of your political affiliations there are few who will not agree that Jack Layton was a well respected individual and above all, the quintessence of leadership. His achievements elevate him to  a level beyond reproach and his dedication and commitment, simply indisputable. The Globe and Mail reported this morning, Opposition Leader Jack Layton dead […]

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Personal or Corporate Branding and Authenticity

One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of […]

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Words – Key, Buzz, Tagline

Networking is the most important component of a successful job search and utilizing social media sites such as Linkedin, Facebook and Twitter provide the potential to network with millions, establish a visible presence and acquire an abundance of information at the push of a button making it the ultimate resource for anyone interested in managing […]

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Understanding Your Brand

When you hear the names Chevy, Oprah or Hanna Montana you have an immediate impression. How you feel and what you think is directly related to their brand; a representation of the image and reputation they portray. Any deviation from what we  have come to know and expect can severely damage a brand. There is no better way to understand branding than by learning […]

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Politics and a Lesson on Personal Branding

Paul Copcutt shared his Tuesday Toonie, “Vote for ME – you know it makes sense!” with a personal branding message that’s clear and simple. Those of you with or without political aspirations will no doubt have learned from this year’s Municipal Elections, more than any in our past, that the less said, the better. Many may still be wondering how so many candidates with shady […]

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Personal Branding Basics

“Takes a licking and keeps on ticking”  What makes you special? What makes you different? What is it about YOU that can successfully be communicated to others to make you stand out from the competition? Just as a product or organization promotes their brand so too must executives, professionals, consultants and entrepreneurs establish their own unique promise of […]

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Claim Your Name and Establish Your Brand

While you may have chosen to ignore the phenomenal success of social media opting for a low profile citing privacy as a primary concern, you may very well discover that your reputation has been more negatively affected by remaining invisible than if you had established a visible online profile. It is inevitable that your name will come to life online with or without your input. […]

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Happy Canada Day!

We realize the importance of a personal brand and that of a corporate brand so what about the brand of the country we live in? Simon Houpt, Marketing Reporter for The Globe and Mail writes, What is Canada’s Brand? Canada Day is described as a celebration of a meeting, a union, an agreement about mutual goals over that […]

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Establishing a Visible Brand

Successful career management requires establishing a visible brand. A brand must be credible and consistent. Visibility requires a professional online presence. Have you established a visible brand? Is it reflected in your resume and your online presence? When was the last time you googled yourself? If you google your name and you are clearly visible in first page results, you are on […]

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The Power of Social Media

The power of social media is truly amazing and the blazing trail of transparency ensuing is both exciting and frightening. If there is one common thread, it is CHANGE and understanding those changes and learning how to use the power of the Web and social networks is key to the success of your career or business. The following […]

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One Word to Describe YOU

What is the one word that you would use to describe YOU? This is an important question to consider as you focus on a personal branding strategy which is the foundation for establishing your online professional profiles and the successful image you will portray as you progress throughout your career. Most surprisingly the word most often used by those in career transition to […]

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