There are different types of cover letters and the “pain” cover letter is one type that has evolved as a sign of the times. It is a very specific and powerful document addressing particular issues relating to a company experiencing problems or pain and relating it to your particular realm of expertise. As a professional sales person, it could be a company that is experiencing a drop in market share or a reduction in sales. For a Production Engineer, it could be a company experiencing continuous break downs on their manufacturing line. Once the issues have been identified and if you feel confident in resolving the problem, write a detailed letter to the President, CEO or senior executive with the responsibility for that particular function and issue. Outline how you see their issues and present a brief synopsis on how your skills and knowledge can rectify their problems. Be detailed giving examples of how you have increased market share, driven sales or realigned production line operations with minimal investment from your previous employers.
The pain cover letter shows you are proactive, someone looking for new challenges and ready to tackle critical business issues and it is an intriguing way of luring a potential employer into calling you for an interview. They will want to know in greater detail what contributions you will make.
You will need to go hunting for these opportunities, staying current with news and business magazines to discover the companies that are experiencing trouble. Then position yourself as the chief problem solver and go in with gusto explaining how you will tackle their dilemma.
The pain cover letter offers another perspective to your job search. It works. Make it work for you!