It’s been many years since an “Objective” was an acceptable component of a resume. While common many years ago it is not an effective method of selling your qualifications or attracting the reader’s attention. If your resume still contains an objective it is outdated. A professional resume needs a “Projective”, an appealing statement which represents your personal brand and will positively influence a decision maker to consider you as a potential candidate.
The following questions require careful consideration and will be key to establishing your personal brand:
- What ONE WORD best describes you?
- What is your leadership style?
- What is your communication style?
- What is your unique promise of value to the employer?
Your resume projective shares your unique personal brand and differentiates you from the competition. It must be credible, relevant and express your unique value. Consistency is key to achieving success. A clearly established personal brand will be reflected in your resume, your cover letter and when networking in person or online.
The following example shows an outdated resume objective followed by a resume projective
To seek a senior position in Information Technology with a fast-paced and growing firm.
Highly successful, industrious, hands-on senior I.T. executive with an exemplary record of realigning under performing Information Technology departments. Conceives and implements unique strategies to optimize business operations, elevate productivity and boost revenue. Proactive leader, coach and mentor, gains employee confidence, utilizes their talent and knowledge to successfully complete assigned mandate. Articulate communicator, readily translates complex technical jargon for all to understand.