Posts Tagged ‘Social Media’

Recruiter asks, “Are you on Facebook?”

Monday, October 15th, 2012

Recruiters and HR Professionals continue to turn to social media as a resource to post jobs and source candidates. A number of surveys show this number to be approximately 90%! If you are actively managing your career, you are aware of the importance of Linkedin, the number 1  professional online networking site. Certified Professional Resume Writer’s have insisted on including a Linkedin address on professional resumes for over 5 years.

Linkedin currently has over 180 million users. Twitter has surpassed 500 million and Facebook recently reached 1 billion users! With these phenomenal statistics it is easily understood why Recruiters and HR Professionals are embracing Twitter and Facebook in addition to Linkedin. What is surprising is not the fact that a number of clients have been asked by recruiters, “Are you on Facebook?” but that they are unprepared to answer the question.

It is unlikely the Recruiter asking the question is not already aware of the answer and instead is leading up to the real question, “Why are you not on Facebook?”

The following answers will not be well received:

  • I don’t like Facebook
  • I have too many friends and relatives that are inappropriate on Facebook
  • I lack the technical savvy to set up a profile
  • I want to keep my personal life hidden
  • I don’t know what Facebook is

If you thought avoiding Facebook would be a positive step in managing your career, think again. Ignoring a network of over 1 billion people will send a red flag to decision makers.


The Power and Influence of Social Media

Thursday, June 14th, 2012

One Tweet and your vacation is over. One video on YouTube and you’re suddenly a superstar. One connection made on Linkedin and you have an interview for your dream job. Another click of a button on Facebook and you are reunited with a long lost friend or relative. If you are not active online, you may not be aware of the power and influence of Social Media.

Someone who knows someone who knows someone; that is likely how you met your best friend, secured your last job and found your favourite boutique. Every time you meet someone there is the potential to generate new opportunities. The difference between networking face to face and online is approximately one billion people! Of course, this does not mean that you will automatically generate new opportunities without any effort anymore than if you attended a networking event and chose not to introduce yourself to all in attendance. The power and influence of social media will not be recognized if you do not manage your reputation and connect with others to increase your network and enhance your visibility. The decision to stand out in the crowd or stay lost in the crowd is directly related to success or failure.

The World’s 25 Most Reputable Companies lends insight into what is important in establishing a visible and highly respected brand. Google any of these organizations and it is clearly evident these organizations are fully aware of the power and influence of Social Media.

The World's 25 Most Reputable CompaniesBy establishing your personal brand and harnessing the power and influence of Social Media you will have the ability to achieve infinite possibilities.



Wednesday, May 23rd, 2012

It is the notion of privacy that has many missing out on the tremendous opportunities that are possible through the use of social media. Privacy has been sold as a protection but when managing a career consideration must be given to who it is protecting.  It is understandable that those with something to hide or involved in criminal activity would have an interest in maintaining a low profile but surprisingly we find the majority of those who do not support cameras in public areas are not the thieves or abusers who would likely get caught, they are those who, for whatever reason embrace the concept of the fight for “privacy”! The invasion of privacy that so many have bought into has definitely protected those who have something to hide but this too is changing! Of course we have a responsibility to protect our children from sharing information with strangers online but this advise was given long before the Internet age. So too is it necessary to recognize that personal financial information should be protected, whether at home in a locked safe or by ignoring any email which is requesting financial information.

Social Media should not be regarded as an invasion of privacy but rather a venue which is enabling an age of communities not unlike the close knit villages of days gone by when children played together, mothers worked along with other mothers to care for children and fathers worked together trading goods, farming and sharing the tasks of erecting buildings or digging wells. The industrial revolution led us into an era of oneself rather than ourselves and with that, privacy was an easy sell. Social Media is swinging the pendulum the opposite direction and close knit communities are emerging online around the globe. Like minded individuals are sharing ideas, promoting causes and networking with colleagues to advance in their careers. Communication is no longer inhibited by logistics and the wealth of information is infinite. Word of mouth, the most trusted of recommendations is easily obtainable with a simple search and this online visibility is transitioning businesses to give back to their customers by incorporating social responsibility.

Today, the transparency that has resulted from establishing a genuine and authentic personal brand utilizing social media has not resulted in damage due to a lack of privacy but in unlimited opportunities! Unless of course the information you have provided on your resume is not factual. A successful job search strategy involves a profile which is visible, concise, reputable and one which does not generate any red flags, not unlike a resume which should never leave any significant gaps in employment. You may think it is negative to note a year as a “homemaker” or in a part time position but this is much more preferable than leaving a decision maker wondering if you were incarcerated for that year! A recruiter or potential employer is focused on an individual with the qualifications they are seeking and will find those potential candidates among the many who have made the effort to stand out in a crowd. A successful executive career requires a highly visible and impressive online profile. This professional profile should not include personal details related to financial, religious or political information; that is private.


Career Networks vs Social Networks

Tuesday, February 28th, 2012

01 (342)Casual - Live with styleSocial media has certainly changed, “how we do business” in a big way. Networking, establishing a personal brand, job search strategies, targeting companies and organizations; all have become much easier tasks and on a significantly larger scale. If there is one concern that seems to be the most highly voiced, it is related to the issue of privacy. Suffice to say that the majority of those managing an executive career would relish the idea of separating their professional social media profiles from their personal profiles. The question is:

Should separating your personal and professional online profiles be a concern or a consideration?

Social media has enabled anyone with an interest, the ability to put themselves into the spotlight but unlike other media’s of the past, the control over the flow of information generated today utilizing social media is directly from the user. The options to establish your place in this spotlight, your online presence, are many. It is an easy task to research the professional sites versus the social or personal sites. Clearly, Linkedin is the number one professional networking site with over 150 million users. Other professional social media sites include Naymz, Zoominfo, VisualCV, ExecuNet and the list goes on. Sites such as Monster have rolled out Beknown on the FB platform to secure a significant online presence with networking opportunities and HAPPEN will soon be revamping their website to embrace the advantages of a social media site.

Today, there is no question that Facebook dominates as the number 1 social media site with 845 million users, forecasting 1 billion users by August 2012! This number of users, which is 695 million more than Linkedin must inspire the following question: Is it reasonable for anyone managing a career and working towards establishing a visible online profile to ignore the opportunity to establish a presence on Facebook? Professional Pages and Business Pages on Facebook have influenced millions and are easily established without any cost. Although a personal profile is necessary to establish a professional page, it is not necessary to have any direct link between them.

All social media sites offer privacy settings but when managing an executive career, especially for those in career transition, the risk is in blocking access to decision makers, potential employers and recruiters. Those who have the potential to positively impact your career should also not be left with the impression that you have something to hide. Embrace all that social media has to offer and concentrate on a consistent, authentic and genuine online presence regardless of whether it is a Linkedin profile or a Facebook profile;  a career network or a social network! Your online presence should be who you are and a decision to hide a personal profile or to establish a professional profile which varies greatly from a personal one will only serve to damage any credibility. Establish a true personal brand and stand proudly behind it. Obviously those who are dishonest or have been involved in criminal activity will have a more difficult time with the idea of being open and forthright but for many, you can be assured that decision makers are aware that professionals also have personal lives.


Are you a Follower or a Leader?

Monday, January 30th, 2012

20120106-NodeXL-Twitter-edreform network graphOver 800 million people have established profiles on Facebook and are actively engaged in networking. In Canada, that includes more than 50% of the population! In the past 3 months the largest growth in Facebook users was aged 45-54 followed by 55-64, 35-44, 25-34 and 65-0! In the past 6 months, Canadian Facebook users increased by 590, 960! Visit for further statistics.

Do you have a Facebook account? Are you a follower or a leader? If you have access to the Internet, it is simply a matter of time before you will decide to follow the other 800 million people and join Facebook. There is no doubt that for many it is the natural resistance to change that could be holding them back so if the numbers are convincing enough, it should be noted that Facebook was launched almost 8 years ago!

Another influential social media site is Twitter which was established in 2006 and currently has over 462 million users. An easy to use, real time resource, Twitter has become a favourite source for all who recognize it’s potential.

The absolute minimum online presence for anyone managing a career or business is Linkedin. Currently with over 136 million users, Linkedin provides a professional site with the resources to display authentic references and a career history linked to company’s and organizations. Networking with other professionals, following companies, job listings and the potential to connect with key decision makers around the world makes this the ultimate in job search tools.

Social media is not a passing fad and the consistent growth of Facebook, Twitter and Linkedin to name only a few, will ensure these social media sites continue to be key resources in the successful management of any career or business. No longer is there a choice to be the leader in joining these sites but by following those who did take the lead you are sure to discover the many benefits of online networking!


Social Media is Not a Fad! Learn It, Live It and Reap the Rewards!

Wednesday, August 24th, 2011

CSTD Presentation, September 22. 2011

Learn how social media has changed how we do business. Find out which social media sites you need to have a presence on and how to use them. Discover the power you have to generate opportunities by embracing a global community!



Microblogging Career Strategist

Monday, August 22nd, 2011


Microblogging Career Strategist Joins Elite Group

When Martin Buckland looked for even better ways to serve career-minded professionals, he decided to pursue world-class training through The Academies, Inc.

With reports of as much as a 10-to-1 jobseekers-to-jobs ratio in today’s economy, job seekers have a new ally on the job hunt. Martin Buckland, Principal of Elite Resumes and executive career management professional, took time from his business to join an elite group of career professionals learning the latest on job searching via social media, specifically via Twitter.

Author Susan Whitcomb, nationally known leader in the careers industry and CEO of The Academies, Inc., co-author with Chandlee Bryan and Deb Dib of The Twitter Job Search Guide (JIST), facilitated the program—a comprehensive curriculum that reveals how Twitter is dramatically changing the ways that jobseekers find and identify positions and how they are landing jobs in a tough job market. Buckland passed the tests to earn the Microblogging Career Strategist credential, an excellent addition to his 18 years of experience with job seekers.

To help people win and succeed in fully satisfying careers, Buckland now has even more powerful tools, including knowledge of:

- The secrets others have used to leverage Twitter to land job offers

- Building a personal brand, professional presence, and community on Twitter

- Using tools like to be the first to hear about job openings

- Finding and connecting with previously inaccessible company insiders, recruiters, and other

influential networking contacts.

“I can offer so much more than the sum of what I learned,” said Buckland. “I’m excited about showing people how to use Twitter to turbocharge their job search and advance their careers. “And, I have an expanded circle of colleagues who share my dedication to partnering with people who want to manage meaningful careers and move forward faster.

For more information: 
Contact Martin Buckland, Executive Career Management Professional at Elite Resumes. Or follow @MartinBuckland @EliteResumes @EMBACareerCoach


How do you look?

Thursday, August 4th, 2011

As you walk in to your job interview you can be assured that your physical appearance will strongly influence the decision makers. Current style, well groomed and a professional attire will all contribute to a positive first impression. But how do you look online? Melissa Bell, The Washington Post’s article, Online Exploits Can Derail Hiring in includes an important quote from Hasan Elahi at a TED Global talk, “We’re all creating an archive of our own lives, whether we’re aware of it or not.”

Further to how you look in a job interview, companies have been looking at your past requesting criminal checks as a standard part of their hiring process. The process was then expanded by some companies to look at your credit history with credit checks and today, companies like Social Intelligence are being hired to provide social media background checks.

Social Media History Becomes a New Job Hurdle, states, “…75 percent of recruiters are required by their companies to do online research of candidates. And 70 percent of recruiters in the United States report that they have rejected candidates because of information online”

The information you make publicly available online must be carefully considered! It is not just the friend you are messaging  or those who visit the site where you  posted your comment or the relative you invited to the all night bash that will have the ability to look at what you have posted online. How will it make you look to a prospective employer?

Those currently in a job search need only stay current to understand the impact they are creating with every public, online post. Unfortunately, most of our youth are unable to visualize 10 or 20 years into the future or understand the maturity and professionalism that is necessary to successfully manage an executive career.

There is no need to jeopardize an authentic personal brand when giving consideration to what you are posting online. Simply ask yourself if the same common courtesy provided in a face to face engagement is being extended to the online engagement. Unfortunately, there are many people who lack empathy when posting online which is most disturbing considering the fact that a post or comment on a public forum for all to see has a greater potential to emotionally offend or result in devastating consequences.

If you are not sure how your comment will be received

If you are angry or hurt

If your comment is a personal attack or an insult

If your comment discloses your involvement in illegal activities


Above all, do not post sexually explicit photos online even if you are absolutely positive that you may consider a career within that industry. Most individuals between the ages of 15 and 25 are adamant that they will never change their minds about anything but some of us have been there and know better.


89 Percent Will Use Social Media for Recruiting

Thursday, July 14th, 2011

A recent Jobvite survey showed 89% of employers will use social media for recruiting this year. For those currently using social media, 64% said they had hired people through a social network. John Zappe, provides an exceptionally informative article, More Employers Than Ever Recruit On Social Network elaborating on data from the Jobvite survey and Pew Research Centre report on social networking sites and our lives.

Today’s job search couldn’t be more different than it was just a few years ago so if you’re new to the scene be prepared for a huge learning curve! For many it may seem overwhelming but don’t use the excuse that you’re too old to change because over half of all social media users are over 35 years old! Most fears surrounding social media are unfounded and further research shows Facebook users are more trusting, get more social support, have closer relationships and are more politically engaged. You may also be surprised to know that only 7% of Facebook friends are people users have not met before and only 3% are people they have only met one time.

If you are managing a career it may not be a prudent choice to ignore Facebook with 700 million users or Twitter with over 200 million users but without a Linkedin profile, currently with over 100 million users you are guaranteed to limit your job search success.


Employers Utilizing Social Media

Tuesday, June 7th, 2011

Managing a successful career involves utilizing social media to establish profiles, network, follow targeted companies and keep abreast of the job market. With recent surveys showing over 80% of employers utilizing social media to seek out candidates, it is no longer an option if you are interested in advancing in your career.

A professional resume must contain a detailed career history, notable accomplishments and education. Although references have always been maintained separately, it is unlikely you will be asked to provide them. Why? Because, in addition to confirming the accuracy and consistency of the data in a resume with online profiles, employers are also looking for references online. Do you have the necessary testimonials in your profile that the employer is seeking to solidify your candidacy?

A written hard copy testimonial or a name and phone number are no longer easily shared information. If you have this information, re-create the content online and ask the author to verify it to enable you to include your  recommendations within your online profiles. If you have not made the effort to obtain references and testimonials, it’s never too late to start! Don’t make it difficult for a potential employer to verify you are the right candidate for the job!

Whether managing your career or business, testimonials are a necessary component of your online presence.


Personal or Corporate Branding and Authenticity

Monday, May 30th, 2011

One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of your business, professional career or political aspirations. The availability of shared information is extensive and the spotlight must shine on a verifiable, engaging personal or corporate brand. A brand displaying an openness to communication, engagement and the testimonials to further secure credibility. A successful brand is not achieved simply by a well worded mission statement, it requires actions and accomplishments that will back it up.

A post, Social Media as Corporate Whistleblower follows up on a Tim Horton’s corporate social responsibility initiative with 3BL Media which appears to be all talk and no action. We can be assured that the increase in available online information and the social media spotlight will show the credibility or lack of credibility for all initiatives.

How Much is Superior Service Worth to Customers?, by Kimberly Weisul reports on a survey by American Express which is one more example of the ease of sharing information, acquiring feedback and clear expectations from a global client base.

Social Media was described in April 2008 by Joseph Thornley as follows;

“Social media are online communications in which individuals shift fluidly and flexibly between the role of audience and author. To do this, they use social software that enables anyone without knowledge of coding, to post, comment on, share or mash up content and to form communities around shared interests.”

The perspective of millions is now being shared rather than that of a small percentage of authors. The increase in our knowledge base is phenomenal. An established social media presence can provide an abundance of connections with satisfied customers, friends, past employers,  groups, family, education, interests, organizations, successes, expertise, colleagues, recruiters, companies and more. If consistent and verifiable, you can be assured of an authentic personal or corporate brand.


Social Media is Engagement

Wednesday, May 18th, 2011

Lotus ringThere are many words used to describe social media but the one word that truly relates to what sets it apart from all other medias is engagement. The opportunity to engage provides the optimal platform to establish a genuine, authentic, credible, human and highly influential presence.

Those involved with Barrack Obama’s social media campaign in 2008, which still stands as the most successful political endeavour to date, understood the power of social media and engagement. Almost half of all Americans were using the Internet and studies showed 28% said the Internet made them feel more personally connected to the campaign with 22% saying they would not be as involved without it according to a survey by Pew Internet & American Life Project. Further studies showed Obama with close to 400% more followers on both Facebook and MySpace, 240 times more followers on Twitter and over 400% more subscribers and over 900% more viewers on YouTube than McCain. Obama’s social media success was clearly reflective of the election results which is why Optimum PR and Dare Labs created The Social Election Experiment in an effort to forecast results for Canada’s federal election.

The social election results were based on the number of Facebook “likes” obtained by each party across the social web and showed the Liberals as the most well-”liked” party in the country, followed by the NDP and then the Conservatives with the Bloc and Green Party’s in fourth and fifth respectively. However, the final election numbers were clearly not reflected by the “likes” of Facebook as Canadians voted in a majority Conservative government. Although half the population of Canada has a Facebook account, it seems their vote was not reflected in Facebook Pages as shown by the over 60% of Canadians that voted, Canada Votes 2011.

Had the Liberal campaign involved a stronger social media initiative to engage voters, is it possible that voters would have felt more “personally connected” and cast their vote for the leader of the most “liked” party? Those assigned to closely follow the Liberal leader acknowledged him publicly as an open and receptive candidate in contrast to those comments describing the Conservative leader. Was the power of social media ignored? Was it simply a fear and smear campaign utilizing Television ads, the discontent surrounding a federal party that failed in representing a single province, a party appearing more disjointed than united, an aversion to change or the complete satisfaction with the current party that influenced the decision of almost 20 million voters? Is it possible that close to 40% of Canadians did not cast their vote in this Federal election because they felt disengaged? Could party leaders have utilized social media to engage voters and establish their unique personal brands to rival that of a long standing political presence easily securing the official opposition for the first time in the party’s history? What do you think?


Claim Your Public Profile!

Monday, May 16th, 2011

Social media has presented a tremendous learning curve for some but with it an understanding that it has the potential to be a key component of success. For many others the emotional or psychological discomfort associated with establishing a public profile has led to a conscious decision to avoid it at all cost. Unfortunately, it could be a very costly decision. If you can’t be found or worse, the online results for your name show a less than reputable profile, you could be missing out on an opportunity of a lifetime.

Without an established online presence, it is still highly recommended that you google your name. The fact that you are not interested in your own online profile does not mean that someone else isn’t. Online searches to verify the identity, history, credibility, references and achievements of individuals continue to increase at an amazing rate. Not unlike investigating a new product, resort location or local service, our due diligence involves a background check into the value and authenticity of what is offered. As a business owner, you do not want to risk the only online results showing up to be that of a disreputable organization with the same name and lose out on potential sales.

If you are managing a career it is important to know that over 80% of recruiters and HR professionals are currently searching online for potential candidates. Not only has this become the norm, decision makers are also choosing to utilize online resources such as Linkedin in order to review testimonials and verify references.

If you do not claim your public profile you could miss out on opportunities for two simple reasons:

  1. You can’t be found
  2. You are mistaken for someone else

Here are 3 possible scenarios for those who have not claimed their public profiles:

  1. You recently attended a convention related to a personal interest hobby and made a significant impression on a well connected speaker. The speaker decides to look you up online with an offer that could take you out of a job you hate and transition you into the industry of your dreams but: you can’t be found or worse you are mistaken for someone else and it appears that you might have lied about who you said you were.
  2. A company executive remembers your name from a previous organization and believes you could be a potential candidate for a high profile position but: you can’t be found or worse, you are mistaken for someone who has been incarcerated.
  3. You have interviewed for a job and all that is left to secure your new position is a reference check. The results online fill the first page but all it verifies is that you could be a Russian girl from the Russian Brides Cyber Guide’s “Black List”, a scam girl! Will you get the job?

There is no cost to establish your online profiles but if you don’t claim your public profile you could be missing out on the opportunity of a lifetime, a position that could have saved months of unemployment,  your dream job, an invite to discover your life’s passion, the chance to connect with a dear friend or relative or perhaps, the love of your life!


Options Increasing for a Professional Online Presence

Friday, April 1st, 2011

Peaking ThroughThose who are serious about managing their careers have established a profile on Linkedin, recognized as the number 1 social media site for professionals. With over 100 million users and over 80% of recruiters and HR professionals searching for potential candidates, it is without a doubt a critical resource in career management.

Competition, as it is in a job search is just as fierce in social media and a professional online profile is no longer exclusive to Linkedin. Recently ExecuNet announced a free Associate Membership which includes a newly revamped networking site for professionals. An excellent opportunity for senior executives to join a reputable organization, “connecting leaders since 1988″ and one which will substantially increase an already significant membership.

In addition to Linkedin and ExecuNet there is an exceptionally worthy rival in establishing an impressive online presence for professionals; Facebook. If you are not familiar with Facebook Pages check out the most successful organizations in the world because you will find them on Facebook. It is not necessary to have a public link between your personal profile and your Facebook Page. With over 630 million users, Facebook is the most influential social media site in the world forecasting users to exceed 1 billion by year end.

Twitter is one more viable option for increasing your professional online presence providing an opportunity to interact globally in real time and follow over 200 million users. Create your online profiles to assist decision makers to discover how qualified and talented you really are.


Twitter is Five Years Old!

Friday, March 25th, 2011

Yes, it has been five years since Twitter was launched. It’s still here and still going strong despite being misunderstood by many. I’m not sure the name Twitter or reference to the 140 character Tweets didn’t severely damage initial impressions for many but for those who are familiar with Twitter it is described as nothing less than “revolutionary”! Brian Solis said, “Any network that can bring an audience to an impassioned voice on demand will over power any organizations attempt to suppress it.” There are over 200 million users, mobile use has increased 182% in the past year and it is undeniably one of the top three social media sites in the world! posts, Twitter turns 5, goes from 0 to 140 million tweets a day, and includes the following quotes from Twitter co-founder Jack Dorsey, “The big thing I learned from Twitter are these concepts of immediacy, transparency, and approachability,” says Dorsey. ”I think Twitter’s done a very good job for the communications industry.”  Personally, I couldn’t agree more!

In the top 3 is the #1 professional social media site, Linkedin which has recently exceeded 100 million users and the most popular social media site is Facebook, with over 600 million users and expected to reach one billion users before year end!

Are you utilizing these social media sites to succeed in your executive career? Contact Elite Resumes for further information on managing a successful executive career.


Fear Not – Social Media

Tuesday, March 15th, 2011

Time There are many reasons for putting things off  but when referring to social media, is it possible that your procrastination is fuelled by fear? The term “social media” is one which still generates a blank look from many. Although everyone knows what Facebook is, social media tends to be associated with some kind of complex fad. It is anything but a passing fad and it has become a mandatory component in successfully managing any career or business. A simple explanation of the term may help to provide a better understanding and assist in dispelling some of the fear that may be associated with the use of social media.

“Media” is simply a medium of communication. We are familiar with print media, which is the communication or sharing of information via newspapers and magazines. Social media is the use of Internet-based applications such as Twitter, Linkedin, Facebook, Naymz, Quora, FourSquare, Plaxo, to list only a few of the thousands of sites that provide the ability to create and exchange information online. These applications, or social media sites, provide an environment for interactive dialogue on any level with the potential to influence millions!   

Understanding what social media is may not relieve all of your reservations but fear not, social media sites will continue to evolve with an open forum of information provided by users influencing the need for ease of use and enhanced security settings. Mobile apps are also making it easier to remain connected. Businesses are realizing the phenomenal return on investment utilizing social media to provide amazing offers on products and services and over 80% of recruiters are searching online for potential candidates. Social media is an amazing collaboration from millions of contributors which creates an unlimited source of opportunity!   


The Value of Social Media

Friday, February 18th, 2011

concertGoogle and Facebook in talks with Twitter. This, according to the Wall Street Journal, which also questions the $10 billion value of Twitter with only 12% of Internet users when Facebook has 62% of Internet users and is valued at $50 billion.

Regardless of the monetary value of Twitter, this social media site is a valuable resource to all who utilize it. Although, the fact that it was only launched in 2006 and is now sporting a price tag in the billions should be a wake up call to those who have regarded Twitter as nothing more than an annoying tweet. 

Twitter was launched 3 years after Linkedin and 2 years after Facebook but there is no question that it is one of the top three social media sites. Often misunderstood, Twitter is simply one of thousands of social media sites. What makes it stand out from all the others is “real time” information with an unlimited network, ease of use and over 200 million users! Social media provides everyone with a voice and that opportunity to be heard can be very powerful. Sharing information, gaining knowledge and networking can help you to achieve all that you desire.

John Antonios recognizes the value of social media and shares some interesting facts on Twitter’s role in The Social Media Revolution – Spotlight On Egypt.   

10 Ways Social Media Will Change in 2011 provides a quote representing the value of social media beyond that of a monetary value:

“Once feeling powerless to fight against personal and cultural injustices, today people know they have the power to voice their grievances, the tools to bring about change and the ability to take control of their experiences.”


Do you have a Facebook Page?

Monday, December 20th, 2010

If you don’t yet have a Facebook Page, you have not been proactive in maintaining your career or business. The most successful businesses in the world and today’s most influential leaders have all embraced social media. The facts available today should leave you without question that it is a critical component of your career or business to establish an online presence on Facebook, Linkedin and Twitter.

Time has named Mark Zuckerberg Person of the Year 2010. ”For connecting more than half a billion people and mapping the social relations among them, for creating a new system of exchanging information and for changing how we live our lives, Mark Elliot Zuckerberg is TIME’s 2010 Person of the Year“. If you are not familiar with the name, he is the founder of Facebook and if you google his name you will see over 8 million results! These results are not based on an expansive career history; he’s only 26 years old! 

If you believe Facebook is nothing more than a passing trend or is “just for kids”, you will be correct only if the facts and 550 million people are wrong because that’s how many users are currently on Facebook. Actually, that number is not accurate because every day another 700,000 people join Facebook. If the numbers are difficult to put into perspective, that is one out of every dozen people on the planet. If Facebook was a country, it would be the 3rd largest in the world with 75 different languages!      

Considering the magnitude of influence that Facebook has and the fact that it is free, is there any reason why you would not have a Facebook Page? A successful career or business requires a proactive approach and a competitive edge. Any inclination to sit back and wait, hold onto old school ideas or resist technological advances will leave you trailing the competition and eventually take you out of the running. An outdated mindset will have as negative an influence as an outdated appearance or an outdated resume.

“He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery.” ~Harold Wilson

Be proactive, contact Elite Resumes today for a free resume critique


Social Media in your Job Search

Friday, December 17th, 2010

Renate Donnovan

“60% of companies Google potential candidates”

“If  they don’t like what they find – you DON’T get an interview (or the sale)!”

Have you “googled” yourself lately? Do you require professional and accomplishment based content? Start with a free resume critique from a Certified Professional Resume Writer at Elite Resumes.


Social Media Dominated by Middle-Aged Users

Friday, December 3rd, 2010

There are still many people who believe social media is just for kids when in fact, social media is dominated by middle-aged users. A Royal Pingdom study of the following 19 sites, Facebook, LinkedIn, MySpace, Twitter, Slashdot, Reddit, Digg, Delicious, StumbleUpon, FriendFeed,, Friendster, LiveJournal, Hi5, Tagged, Ning, Xanga,, Bebo shows not one of these sites were dominated by the 18-24 age group. The age group that dominated 11 out of these 19 sites was 35-44 and the average age of a social network user is 37! Results also showed:

  • 64% of Twitter’s users are aged 35 or older
  • 61% of Facebook’s users are aged 35 or older
  • The average age for Linkedin’s users is 44

The 2010 Social Network Analysis report by Brian Chappell, Ignite Social Media includes geographic and traffic data in addition to demographic information on age, gender, education and household income for a wide range of social networks. Greater than 80% of Facebook and Twitter users are over the age of 24 and 40% of Linkedin users are over the age of 44.

There is no shortage of social media stats and tips and Social Media Today is always a great resource as seen in “Fascinating Social Media Facts of Year 2010” including the following:

“Facebook is studied to have the highest penetration. The top 3 sites include Facebook (51%), MySpace (20%), and Twitter (17%). YouTube receives over 2 billion viewers each day. More than 600 million searches happen on Twitter every day. LinkedIn has executives from all Fortune 500 companies.”

For more information on Social Media stats and trends visit YouTube and search social media to see over 360,000 videos. 

Internet World Stats reports over 77% of the population of North America, approximately 266 million people, are Internet users. Close to 30% of the world’s population use the Internet which is nearing 2 billion people. Facebook has over 500 million users. Twitter is nearing 200 million users. Linkedin has over 87 million users. There are hundreds of other social media sites. Still think social media is just for kids?

Elite Resumes has been providing executive career management services since 1993.


Enter your email address below to receive our blog posts in your inbox.

Delivered by FeedBurner

Article Categories
Business Directory for Oakville, Ontario
Find Elite Resumes @
Can you be found on these sites? Your online presence is a critical component in the successful management of your executive career. Need help? Contact Elite Resumes.
Elite Resumes

Toronto ExecuNet

Executive Career Management

Search Me In Google
Certified Job Search Trainer CJST Certified Job and Career Transition Coach Reach Certified Personal Branding Advance Team Strategist Professional Association of Resume Writers Certified Professional Resume Writer CPRW Academy Certified Resume Writer

Association of Career Professionals International