Today we’re diving into Google Alerts for your career management.
If you have any comments or questions, please feel free to ask. It’s great to see some of you already joining in. Hello, Morris! Welcome to “Tuesdays at Two.” Whether your questions are related to today’s topic or anything about executive career management that’s on your mind, please share them in the comments, and I’ll be more than happy to address them as we proceed.
Now, let’s talk about Google Alerts for your career management. Have you heard of Google Alerts before? I suspect that many of you haven’t. It’s a free service offered by Google, and it’s essentially a content aggregation platform. It scours the internet for various sources, including blogs, articles, news items, and more, based on keywords you specify. It then delivers this content to your email based on your chosen frequency.
This tool can be incredibly valuable in managing your career, and it’s essential not to overlook it just because it’s free. You can gain a wealth of knowledge about your potential employers, products, or services offered by companies you’re interested in. It’s like having access to a goldmine of information at your fingertips.
I personally use Google Alerts for career management, resume writing, personal branding, and other relevant keywords. You should think about the keywords that matter to your industry or the companies you’re targeting. You can even track specific companies by entering their names, and Google’s algorithms will pick up any mentions across the web. This information is neatly compiled and sent to your email on a schedule that suits you.
You can view the content in the order of its mention, allowing you to stay up-to-date with what’s happening in a particular company or industry. For instance, you might discover that a company is facing financial difficulties or launching a new product or service. Armed with this knowledge, you can craft a compelling business case when reaching out to potential employers.
Remember that many job opportunities are never formally advertised, and Google Alerts can help you uncover these hidden gems. In Canada, only 8% of jobs are advertised, and in the US, it’s 19%. So, staying informed through tools like Google Alerts is crucial for your job search.
If anyone has questions or comments, please feel free to ask. Hello, Philippe and Morris! It’s great to have you here. If you have any questions, drop them in the comments below, and I’ll address them.
Google Alerts is a hidden gem that costs nothing and can provide you with valuable insights. It’s not just for tracking companies; you can also set up alerts for your own name. It’s interesting to see when your name pops up online. If you come across an article or blog that you find interesting, don’t hesitate to share it with a call to action to encourage comments and engagement. The more interaction you receive, the better it is for your online presence.
If you’re wondering how to sign up for Google Alerts, it’s simple. Just go to Google and search for “Google Alerts.” The sign-up process takes about two minutes. Once you’re in, you can select the keywords you want to track, and within a day or two, you’ll start receiving emails with relevant content.
I personally have around six or seven different Google Alerts, which help me stay well-informed about the topics that matter to me and my career. This tool allows you to keep an eye on companies, stay updated on industry news, and even monitor mentions of your own name.