My name is Martin Buckland. I am an executive career management practitioner. I manage and advance the careers of senior executives, those who aspire to be business leaders, eMBA graduates and candidates, and mining professionals globally. I am passionate about personal branding and corporate branding. It is very important in today’s world to be competitive […]
Personal Branding – Top 5 Tips
Here are my top five personal branding tips: #1 Compile and deliver a compelling, resonating, and memorable message. #2 Use the English language to the maximum your message. Use resonating words – words that would seduce the audience and make an impact with them. #3 Weave your personal brand into everything you do. #4 Place […]
You Are a Personal Brand
Your Personal Brand. What does that mean to you? I’m standing outside two of the leading global luxury brands, Tiffany and Cartier. You can’t get better than that! And you are actually your own personal brand. There’s something special that you have to uncover. Recognize that you are a personal brand and nurture it. Ask […]
Don’t Let One Mistake Ruin Your Brand
Don’t let one mistake ruin your personal brand. Learn how to recover from even a major public misstep.
Headshots: A Visual Element of Your Brand
Your headshot is a visual element of your brand. 6 simple tips can help you ensure your photo expresses and enhances your personal brand.
8 Tips for Beginning Your Blog
Blogs are quickly becoming a must with executives in many industries. Beginning a blog isn’t as time-consuming or intimidating as it may sound
Reputation, Your Credibility Rating
What can you do to polish and protect your reputation? More than you might think!
Who are you?
: I was recently reminded of how important it is to know who we are, so that we can be confident in making decisions about our careers. That knowledge of our own skills, experience, needs, wants, values, and beliefs, is what we use to create our career action plans and our personal branding. Who are you? The answer to that question is the first step to your next job.
Setting Your Personal Branding Goals For 2016
As 2016 swiftly approaches, corporations are busy planning their marketing efforts for the new year. Are you following suit?
3 Business Leaders With Strong Personal Brands
What lessons can you learn from these business leaders with strong personal brands?
Top 5 Qualities of a Solid Personal Brand
Defining your personal brand is no longer optional, it is an integral part of career management.
How Career Management is Like a Candy Store
Take these steps so you are always ready for a conversation about what you are looking for next in your executive career.
How Pursuing the Right Hobbies Can Advance Your Career
Though employers and executive recruiters tend to ignore hobbies on a resume, they make an exception for those that show soft and hard skills.
Building Your Personal Brand By Helping Others
A well-thought out personal brand can boost your confidence and bring clarity to who you are. Is helping others part of your brand?
Personal Branding Lessons from Household Names
Just like these popular names, you can let everyone know what is special about you by expressing your personal brand attributes
The Power of Volunteering in Your Community
According to a 2013 LinkedIn resource, 42% of hiring managers believe that volunteer experience is just as important as formal work experience. While we’ve always known it looks good on a resume, does community involvement lead directly to work? Here’s how it did for one of my clients – let’s call him Scott. Scott was […]
Online Reputation Management: Covering Up Your Digital Dirt
When you’re in career transition and connecting with influencers, recruiters and hiring managers, many of them will investigate you online to form their initial impression. Will they find any digital dirt? Digital dirt is anything negative or unflattering posted about you – and sometimes by you – online. Where digital dirt could be hiding As […]
Time Management During a Job Search
Searching for a full-time job IS a full-time job – more if you’re really serious about shortening your transition time. In fact, I recommend people spend 12 hours a day, 5 days a week on their job search. I hear many objections to this, for which I always have a response. Here are some of […]
The Power and Influence of Social Media
One Tweet and your vacation is over. One video on YouTube and you’re suddenly a superstar. One connection made on Linkedin and you have an interview for your dream job. Another click of a button on Facebook and you are reunited with a long lost friend or relative. If you are not active online, you […]
A Solid Personal Brand
The reports, articles, blog posts and books will continue for many years to come with respect and admiration for an amazing man, Steve Jobs. Unlike many, Steve Jobs was revered as much in life as he has been in death. Acknowledged as a technological genius, Steve Jobs was that and so much more as seen […]