The reports, articles, blog posts and books will continue for many years to come with respect and admiration for an amazing man, Steve Jobs. Unlike many, Steve Jobs was revered as much in life as he has been in death. Acknowledged as a technological genius, Steve Jobs was that and so much more as seen […]
Taglines Not Just For Businesses
A Tagline has long been a necessary marketing requirement for any successful company or business. “Good to the last drop”, “Zoom Zoom”, “Let your fingers do the walking” and “Strong enough for a man but made for a woman”; all famous slogans or taglines used to successfully promote a product. In addition to a professional […]
A True Leader
Regardless of your political affiliations there are few who will not agree that Jack Layton was a well respected individual and above all, the quintessence of leadership. His achievements elevate him to a level beyond reproach and his dedication and commitment, simply indisputable. The Globe and Mail reported this morning, Opposition Leader Jack Layton dead […]
What NOT To Post On Facebook!
Everyone should know what not to post on Facebook without any further elaboration or explanation but that knowledge doesn’t always seem to have an impact on what actually does get posted. Social media has provided a platform that allows everyone to have a very influential voice. This is a privilege that should not be abused […]
Personal or Corporate Branding and Authenticity
One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of […]
Social Media is Engagement
There are many words used to describe social media but the one word that truly relates to what sets it apart from all other medias is engagement. The opportunity to engage provides the optimal platform to establish a genuine, authentic, credible, human and highly influential presence. Those involved with Barrack Obama’s social media campaign in […]
Words – Key, Buzz, Tagline
Networking is the most important component of a successful job search and utilizing social media sites such as Linkedin, Facebook and Twitter provide the potential to network with millions, establish a visible presence and acquire an abundance of information at the push of a button making it the ultimate resource for anyone interested in managing […]
2010 Review of Your Year
Based on your status updates, 2010 in Statuses and My Year in Status will provide a 2010 review of your year too! Check it out. Did you present a consistent message? Does it reflect your personal brand? Contact Elite Resumes for information on Personal Branding and to speak with Martin Buckland, Certified Personal Branding Strategist.
Understanding Your Brand
When you hear the names Chevy, Oprah or Hanna Montana you have an immediate impression. How you feel and what you think is directly related to their brand; a representation of the image and reputation they portray. Any deviation from what we have come to know and expect can severely damage a brand. There is no better way to understand branding than by learning […]
Politics and a Lesson on Personal Branding
Paul Copcutt shared his Tuesday Toonie, “Vote for ME – you know it makes sense!” with a personal branding message that’s clear and simple. Those of you with or without political aspirations will no doubt have learned from this year’s Municipal Elections, more than any in our past, that the less said, the better. Many may still be wondering how so many candidates with shady […]
Personal Branding Basics
“Takes a licking and keeps on ticking” What makes you special? What makes you different? What is it about YOU that can successfully be communicated to others to make you stand out from the competition? Just as a product or organization promotes their brand so too must executives, professionals, consultants and entrepreneurs establish their own unique promise […]
Claim Your Name and Establish Your Brand
While you may have chosen to ignore the phenomenal success of social media opting for a low profile citing privacy as a primary concern, you may very well discover that your reputation has been more negatively affected by remaining invisible than if you had established a visible online profile. It is inevitable that your name will come to life online with or without your input. […]
What does your email address say?
The email address you have chosen says something about you. Just as all of the other customized addresses such as your Linkedin or Twitter address says something about you. You were given a choice, albeit the availability does have an impact on your decision but nonetheless, you had the final say. If there is one component that is […]
Happy Canada Day!
We realize the importance of a personal brand and that of a corporate brand so what about the brand of the country we live in? Simon Houpt, Marketing Reporter for The Globe and Mail writes, What is Canada’s Brand? Canada Day is described as a celebration of a meeting, a union, an agreement about mutual goals over that […]
Establishing a Visible Brand
Successful career management requires establishing a visible brand. A brand must be credible and consistent. Visibility requires a professional online presence. Have you established a visible brand? Is it reflected in your resume and your online presence? When was the last time you googled yourself? If you google your name and you are clearly visible in first page results, you are on […]
The Power of Social Media
The power of social media is truly amazing and the blazing trail of transparency ensuing is both exciting and frightening. If there is one common thread, it is CHANGE and understanding those changes and learning how to use the power of the Web and social networks is key to the success of your career or business. The following […]
One Word to Describe YOU
What is the one word that you would use to describe YOU? This is an important question to consider as you focus on a personal branding strategy which is the foundation for establishing your online professional profiles and the successful image you will portray as you progress throughout your career. Most surprisingly the word most often used by those in career transition to […]
Personal Branding Is
If we had to choose the two most powerful personal brands in December, 2009 I believe Santa Claus and Tiger Woods would top the list. If these two individuals were mentioned together only a few weeks ago the emotional response would have been very different than it is today, which is why they provide an excellent example of […]
Are you a mystery?
Everyone loves a good mystery and there are many who are intrigued by vagueness or anonymity. With Hallowe’en fast approaching the excitement is in the air for children and adults alike who are preparing to don their costumes and transform themselves into a totally new character. Hiding who you really are at a costume party is […]
Social Media Status
Who do you know? Who do they know? Who knows you? If you have invested the time to utilize the vast number of social media resources available today, you may find the answers to these questions quite remarkable, even extraordinary. The opportunity to create an extremely valuable and influential network of people to establish your “social media status” has never been […]