Is your name consistent across all your marketing collateral? If not, you have a problem. Read on to learn why you need to fix this.
LinkedIn is part of your marketing and sales tools and your professional persona on the internet. Learn some of my recommendations on how to eliminate mistakes and negativity in your LinkedIn profile.
Social media provides a platform in which you can share your value with people in your industry to advance your career. Social media gives you an outlet to interact with other people in your industry, create mutually beneficial relationships, and demonstrate your expertise and knowledge through your posts. Fortunately, it is a fairly easy way […]
We are in an age where traditional job advertisements have decreased in frequency, and, more and more, companies are turning their search for candidates to social media. Therefore, as an executive level candidate, it is imperative that you build your personal brand using social media. Why are companies turning to social media? For companies, there […]
When decision makers are considering you for a position, they use your cover letter, resume and an interview to figure out who you are. They want to know what qualifies you for the job, what your goals and values are, and whether you are someone who exhibits professionalism inside–and outside–the company’s walls. That is a […]
When the weather gets warmer, the flowers begin to bloom, and the soft breezes blow, many of us open our windows and roll up our sleeves (or call a housecleaning service to roll up their sleeves) to clean away a year’s worth of dust and debris from our homes. Starting a fresh new season and […]
If you aren’t on LinkedIn, then you are committing career suicide. This video shows you 5 ways you can optimize your LinkedIn profile to better appeal to hiring influencers.
LinkedIn is supposed to be a great tool in a job search. What exactly are hiring influencers searching for in your profile?
LinkedIn is one of the world’s most respected social media platforms for business networking. Chances are, you have a LinkedIn account yourself. When you created your account, LinkedIn assigned a default URL or web address, typically a combination of your first and last name followed by a list of default characters such as: http://ca.linkedin.com/mbuckland/12/abc/345de. Is […]
You know LinkedIn is a great tool for getting connected and promoting your online brand, but when can LinkedIn hurt your career?
The new marketing frontier for promoting businesses and individuals is social media. Even if your PR or Marketing department is doing a terrific job online, it’s hard for any C-level executive to lead the digital revolution from an analog position! If you’re not already active on social media, it’s time to saddle up and ride […]
What can you do to polish and protect your reputation? More than you might think!
There’s no excuse to be dormant on social media, so how often should you post, like, or share? How much social media presence is enough?
LinkedIn recently released a new feature for job seekers, called Meet the Team, which could radically alter your job search planning.
LinkedIn is not just a tool to be used after a termination or during a career transition. It’s a social media application to be used year-round.
LinkedIn is a serious business networking and career management tool. Here are three ways to optimize your LinkedIn activity for career success.
Do you find it challenging to keep thinking of new things to post on social media?
When you use social media, you should always be trying to strengthen how others in your career and personal life think of you.
While there are many tools that help you automate and duplicate your social media sharing, it’s best to customize for each site. Here’s how.
How social media hashtags help you discover useful career resources, and be discovered as a valuable expert yourself.