Have you ever thought of yourself as a “brand”?
Do you even understand the concept of “personal branding”?
Can you articulate your unique brand promise?
Are you maximizing your brand differentiators to advance your executive career?
Brands sell simply by the image they invoke with others. Think about it; at some point or another, we’ve all made a product purchase based on how it is marketed. Anytime comparison shopping comes into play, we are affected by the ‘brand’ associated with it. Think of the last time you made a purchase that involved comparing two similar products. Whether it was a piece of clothing, an electronic item or food from the grocery store shelf – the brand of one product over another had a direct influence on your decision. The same theory holds true to executive recruiters and hiring managers when comparing potential candidates. The brand associated with you (or lack of a brand) can have either a positive or negative effect on your sell-ability.
A Certified Personal Branding Strategist will assist you in defining and communicating your personal brand.
Why Personal Branding Is Important
Branding is everything. It’s what makes you different. Without it, you’re virtually an unknown. In an evaluation situation like applying for a job, when the choice is between yourself and hundreds of other applicants, or when trying to sell your business product/services to a client with a multitude of choices, visibility is crucial. You may think you’re the best person for the job, but how can a decision maker know that if you aren’t visible? Think of yourself as a marketing campaign and you are the product to be launched. You need to determine your most distinct features, make them visible and pitch your brand. That’s where Elite Resumes can market the brand known as ‘You’. We determine what makes you different and teach you how to communicate those unique qualities and attributes to help steer your executive career and business decisions.
The most exhausting thing you can be is inauthentic.
— Anne Morrow Lindbergh
What you can expect from our Personal Branding Services
- An understanding of your strengths, goals, passions, values, and differentiating factors to help determine your unique brand.
- A marketing ‘plan of attack’ to develop and increase your brand visibility in your career and/or business marketplace.
- The knowledge of clarity – The most successful brands are clear about what they are, and what they are not. Elite Resumes will help you uncover that knowledge about yourself by determining what you think of yourself and what others think of you.
- Uncover the real power and image of YOU to grow your brand and your reputation as a business leader.
For more information regarding Elite Resumes’ Personal Branding Services, Contact Martin Buckland, Certified Personal Branding Strategist at 905-825-0490.