When LinkedIn first started, I recommended clients simply copy and paste their resume into their LinkedIn profile. That’s no longer the best strategy. A LinkedIn profile is so much more than a resume. It’s your digital footprint … your marketing billboard to the world … and it should have personality and punch to resonate with the reader.
Each year we see a tremendous increase in the value hiring authorities place on a LinkedIn profile … which parts of the profile are most informative during the vetting process …. what errors can eliminate your candidacy … and the platform’s value to uncover and connect with passive candidates.
There’s also a huge difference between “being” on LinkedIn and using the platform for maximum exposure in a Google search. The better your profile – the higher you rank.
What makes your profile stand out? Here are the top two features.
Experience
Your experience section should be more than your job title, company name and employment dates. It must express your value by sharing achievements that match the pain points of a future employer.
Summary
Second only to job experience, cultural fit is a major component of the hiring equation. How do you exude your fit to a future employer? Unlike a resume, your LinkedIn summary should be written in the first person. Write with personality. Tell a story. Inject humour. There are plenty of ways to express and exude your fit within the 2,000 character field limit.
These are just two of the areas we address in our LinkedIn profile writing service. Our process involves a client questionnaire you complete and return before we commence writing fresh content for all the LinkedIn profile sections applicable to your unique career journey. We write the content and you upload it to LinkedIn. We’ll remain in touch via LinkedIn for the rest of your career and be a resource to you from day one of our partnership onward.
Don’t be on LinkedIn but overlooked … take your profile to new heights with our LinkedIn profile writing service. Contact us for more information.