The power of social media is truly amazing and the blazing trail of transparency ensuing is both exciting and frightening. If there is one common thread, it is CHANGE and understanding those changes and learning how to use the power of the Web and social networks is key to the success of your career or business. The following are some of the most influential people on the Web today and the information they share is proof of their expertise.
Trust Agents, Using the web to build influence, improve reputation, and earn trust, written by Chris Brogan and Julien Smith is an exceptional guide providing a wealth of knowledge, understanding and step by step lessons. Whether you are brand new to the scene or a seasoned Web user you will benefit from this book. Excerpt; “Those who are active on the Web now realize that they need to embrace this new transparency, that all things will now eventually be known. Companies can no longer hide behind a veneer of a shiny branding campaign, because customers are one Google search away from the truth. …..Companies must acknowledge that they are as naked on the Web as individuals are.”
Six Pixels of Separation, Everyone is connected. Connect your business to everyone, written by Mitch Joel. “The truth is, we no longer live in a world of six degrees of separation. In fact, we’re now down to six pixels of separation, which changes everything we know about doing business.”This is a terrific how to book on connecting with others and gaining an understanding of digital marketing, social media, personal branding and entrepreneurship.
Crush It!, Why now is the time to cash in on your passion, written by Gary Vaynerchuk. You will learn how to harness the power of the Internet from one of the best and most successful pioneers on personal branding and transparency. Describing the change as the evolution of building word of mouth to “word of mouth on steroids”! A step by step guide to using all of the social networking tools on the Internet.