Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.
The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!
The top 48 keywords in Marketing are:
- Advertising Strategy
- Agency Management
- B2B / B2C / B2G
- Brand Acquisition
- Brand Management
- Budget P&L
- Campaign Management
- Category Management
- Competitive Analysis
- Consultative Sales
- Consumer Surveys
- Contract Management
- Contract Negotiations
- Copy Writing
- Creative Design
- CRM
- Customer Loyalty Program
- Customer Service
- Direct Mail
- Event Planning
- Interactive Presentations
- Internet Marketing
- Key Performance Indicator
- Market Analysis
- Market Research
- Market Segmentation
- Market Share Ratings
- Marketing Collateral
- Media Buy
- Merchandising
- Naming/Logo Design
- Needs Assessment
- Niche Marketing
- Portfolio Management
- Product Launch
- Product Management
- Product Positioning
- Profit Margin
- Promotions
- Public Relations
- Reputation Management
- Resource Management
- Social Media Marketing
- Strategic Marketing
- Trade Marketing
- Trade Show Booth Design
- Trend Analysis
- Vendor Management
Contact Elite Resumes for a free resume critique from a Certified Professional Resume Writer.
Keywords is intriguing would love a copy of the key words
Awesome, very well written article. Many important points are covered here.