Keywords are Key – Marketing

Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.

The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!

The top 48 keywords in Marketing are:

1. Advertising Strategy
2. Agency Management
3. B2B / B2C / B2G
4. Brand Acquisition
5. Brand Management
6. Budget P&L
7. Campaign Management
8. Category Management
9. Competitive Analysis
10. Consultative Sales
11. Consumer Surveys
12. Contract Management
13. Contract Negotiations
14. Copy Writing
15. Creative Design
16. CRM
17. Customer Loyalty Program
18. Customer Service
19. Direct Mail
20. Event Planning
21. Interactive Presentations
22. Internet Marketing
23. Key Performance Indicator
24. Market Analysis
25. Market Research
26. Market Segmentation
27. Market Share Ratings
28. Marketing Collateral
29. Media Buy
30. Merchandising
31. Naming/Logo Design
32. Needs Assessment
33. Niche Marketing
34. Portfolio Management
35. Product Launch
36. Product Management
37. Product Positioning
38. Profit Margin
39. Promotions
40. Public Relations
41. Reputation Management
42. Resource Management
43. Social Media Marketing
44. Strategic Marketing
45. Trade Marketing
46. Trade Show Booth Design
47. Trend Analysis
48. Vendor Management

Contact Elite Resumes for a free resume critique from a Certified Professional Resume Writer.