Keywords are Key – Marketing

Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.

The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!

The top 48 keywords in Marketing are:

  1. Advertising Strategy
  2. Agency Management
  3. B2B / B2C / B2G
  4. Brand Acquisition
  5. Brand Management
  6. Budget P&L
  7. Campaign Management
  8. Category Management
  9. Competitive Analysis
  10. Consultative Sales
  11. Consumer Surveys
  12. Contract Management
  13. Contract Negotiations
  14. Copy Writing
  15. Creative Design
  16. CRM
  17. Customer Loyalty Program
  18. Customer Service
  19. Direct Mail
  20. Event Planning
  21. Interactive PresentationsFree Resume10
  22. Internet Marketing
  23. Key Performance Indicator
  24. Market Analysis
  25. Market Research
  26. Market Segmentation
  27. Market Share Ratings
  28. Marketing Collateral
  29. Media Buy
  30. Merchandising
  31. Naming/Logo Design
  32. Needs Assessment
  33. Niche Marketing
  34. Portfolio Management
  35. Product Launch
  36. Product Management
  37. Product Positioning
  38. Profit Margin
  39. Promotions
  40. Public Relations
  41. Reputation Management
  42. Resource Management
  43. Social Media Marketing
  44. Strategic Marketing
  45. Trade Marketing
  46. Trade Show Booth Design
  47. Trend Analysis
  48. Vendor Management

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