Keywords are Key – Public Relations

Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.

The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!

The top 48 keywords in Public Relations are:

1. Advertising
2. Advocacy Advertising
3. Agency Management
4. Annual General Meetings
5. Annual Reports
6. Brand Management
7. Budget / P&L
8. Communications Plan
9. Community Affairs
10. Community Engagement
11. Conference Planning
12. Consumer Attitudes
13. Contract Negotiations
14. Copy Writing
15. Corporate Mission
16. Corporate Planning
17. Corporate Sponsorship
18. Crisis Management
19. Customer Communications
20. Customer Relations
21. Event Planning
22. Facebook
23. Fundraising
24. Government Relations
25. Investor Relations
26. Issues Management
27. LinkedIn
28. MARCOM
29. Marketing Collateral
30. Media Buying
31. Media Placement
32. Media Planning
33. Partnership Development
34. Podcasting
35. Press Conferences
36. Press Releases
37. Public Relations
38. Public Service Announcement
39. Publications
40. Search Engine Optimization
41. Shareholder Communications
42. Social Media
43. Speech Writing
44. Strategic Planning
45. Twitter
46. Vendor Management
47. VIP Protocol
48. Website Development

Contact Elite Resumes for a free resume critique from a Certified Professional Resume Writer.