Keywords are Key – Public Relations

Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.

The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!

The top 48 keywords in Public Relations are:

  1. Advertising
  2. Advocacy Advertising
  3. Agency Management
  4. Annual General Meetings
  5. Annual Reports
  6. Brand Management
  7. Budget / P&L
  8. Communications Plan
  9. Community Affairs
  10. Community Engagement
  11. Conference Planning
  12. Consumer Attitudes
  13. Contract Negotiations
  14. Copy Writing
  15. Corporate Mission
  16. Corporate Planning
  17. Corporate Sponsorship
  18. Crisis Management
  19. Customer Communications
  20. Customer Relations
  21. Event PlanningFree Resume10
  22. Facebook
  23. Fundraising
  24. Government Relations
  25. Investor Relations
  26. Issues Management
  27. LinkedIn
  28. MARCOM
  29. Marketing Collateral
  30. Media Buying
  31. Media Placement
  32. Media Planning
  33. Partnership Development
  34. Podcasting
  35. Press Conferences
  36. Press Releases
  37. Public Relations
  38. Public Service Announcement
  39. Publications
  40. Search Engine Optimization
  41. Shareholder Communications
  42. Social Media
  43. Speech Writing
  44. Strategic Planning
  45. Twitter
  46. Vendor Management
  47. VIP Protocol
  48. Website Development

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