Keywords are key to having your resume noticed! With the increasing prevalence of scanning technology, employing keywords in a resume to attract maximum attention – by a human and/or computer scanner – has become a critical component of building an attention getting resume. Keywords are the terms deemed by the employer to represent the essential job attributes. Each industry and profession has specific keywords. Companies and recruiters are searching resumes for specific keywords and key phrases to find the candidates with the skills, qualifications and expertise to fulfill the job requirements. Incorporating keywords into a resume and cover letter help you to secure optimum attention and outperform your competition.
The keywords you select should portray your Value Proposition and match what the employer is seeking. Incorporating job specific and employer pertinent keywords in the top third of page 1 of your resume significantly elevates your chances of attracting the employers’ interest in your candidacy. How do you find the “right” keywords to secure maximum attention? Utilize your knowledge of the company, profession, industry and review online postings of similar positions. Each profession has the potential for hundreds of keywords. With the prevalence of electronic search capability, failure to incorporate the “right” keywords is not an option!
The top 48 keywords in Public Relations are:
- Advertising
- Advocacy Advertising
- Agency Management
- Annual General Meetings
- Annual Reports
- Brand Management
- Budget / P&L
- Communications Plan
- Community Affairs
- Community Engagement
- Conference Planning
- Consumer Attitudes
- Contract Negotiations
- Copy Writing
- Corporate Mission
- Corporate Planning
- Corporate Sponsorship
- Crisis Management
- Customer Communications
- Customer Relations
- Event Planning
- Fundraising
- Government Relations
- Investor Relations
- Issues Management
- MARCOM
- Marketing Collateral
- Media Buying
- Media Placement
- Media Planning
- Partnership Development
- Podcasting
- Press Conferences
- Press Releases
- Public Relations
- Public Service Announcement
- Publications
- Search Engine Optimization
- Shareholder Communications
- Social Media
- Speech Writing
- Strategic Planning
- Vendor Management
- VIP Protocol
- Website Development
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