Managing a successful career involves utilizing social media to establish profiles, network, follow targeted companies and keep abreast of the job market. With recent surveys showing over 80% of employers utilizing social media to seek out candidates, it is no longer an option if you are interested in advancing in your career. A professional resume […]
Your Cover
How often have you heard, “You can’t judge a book by it’s cover”? Of course it is sometimes true but how relevant is it when it comes to marketing yourself? There is a reason millions of dollars are spent on book covers, packaging and professional photography; it sells! “A picture is worth a thousand words” because we are so […]
Consistent and Credible
Whether you are establishing your individual online profile or your business online profile, the most critical issues for consideration are “Consistency and Credibility”. If you create your online profiles with these two issues in mind, you will be assured of optimizing your presence, opportunities and successes. If your name is Nike, CocaCola, Richard Branson or Oprah, there is no need […]