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Stop! Don’t hit send…

February 22, 2012 by Martin Buckland Leave a Comment

Don’t hit send…yet! The impression you leave could be a long and lasting one. Do you want to brand yourself as professional, intelligent, mature, patient, considerate and understanding? Although those managing an executive career would share a resounding “yes”, too many are taking a high risk with online comments which could be construed as arrogant, […]

Filed Under: Social Media Tagged With: Personal Branding

What NOT To Post On Facebook!

July 12, 2011 by Martin Buckland Leave a Comment

Everyone should know what not to post on Facebook without any further elaboration or explanation but that knowledge doesn’t always seem to have an impact on what actually does get posted. Social media has provided a platform that allows everyone to have a very influential voice. This is a privilege that should not be abused […]

Filed Under: Career Management, Personal Branding Tagged With: Executive Career Management, Personal Branding

Personal or Corporate Branding and Authenticity

May 30, 2011 by Martin Buckland Leave a Comment

One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of […]

Filed Under: Personal Branding, Social Media Tagged With: Personal Branding, Social Media

Words – Key, Buzz, Tagline

May 6, 2011 by Martin Buckland Leave a Comment

Networking is the most important component of a successful job search and utilizing social media sites such as Linkedin, Facebook and Twitter provide the potential to network with millions, establish a visible presence and acquire an abundance of information at the push of a button making it the ultimate resource for anyone interested in managing […]

Filed Under: Personal Branding Tagged With: Keywords, Personal Branding

Understanding Your Brand

November 5, 2010 by Martin Buckland Leave a Comment

When you hear the names Chevy, Oprah or Hanna Montana you have an immediate impression. How you feel and what you think is directly related to their brand; a representation of the image and reputation they portray. Any deviation from what we  have come to know and expect can severely damage a brand. There is no better way to understand branding than by learning […]

Filed Under: Personal Branding Tagged With: Personal Branding

Politics and a Lesson on Personal Branding

October 27, 2010 by Martin Buckland Leave a Comment

Paul Copcutt shared his Tuesday Toonie, “Vote for ME – you know it makes sense!” with a personal branding message that’s clear and simple. Those of you with or without political aspirations will no doubt have learned from this year’s Municipal Elections, more than any in our past, that the less said, the better. Many may still be wondering how so many candidates with shady […]

Filed Under: Career Management, Career Tips, Personal Branding Tagged With: Personal Branding

Personal Branding Basics

July 14, 2010 by Martin Buckland Leave a Comment

“Takes a licking and keeps on ticking”    What makes you special? What makes you different? What is it about YOU that can successfully be communicated to others to make you stand out from the competition? Just as a product or organization promotes their brand so too must executives, professionals, consultants and entrepreneurs establish their own unique promise […]

Filed Under: Career Tips, Personal Branding Tagged With: Personal Branding

Claim Your Name and Establish Your Brand

July 6, 2010 by Martin Buckland Leave a Comment

While you may have chosen to ignore the phenomenal success of social media opting for a low profile citing privacy as a primary concern, you may very well discover that your reputation has been more negatively affected by remaining invisible than if you had established a visible online profile. It is inevitable that your name will come to life online with or without your input. […]

Filed Under: Career Tips, Personal Branding, Social Media Tagged With: Personal Branding, Social Media

What does your email address say?

July 2, 2010 by Martin Buckland Leave a Comment

The email address you have chosen says something about you. Just as all of the other customized addresses such as your Linkedin or Twitter address  says something about you. You were given a choice, albeit the availability does have an impact on your decision but nonetheless, you had the final say. If there is one component that is […]

Filed Under: Career Tips, Personal Branding Tagged With: Online Visibility, Personal Branding

Happy Canada Day!

July 1, 2010 by Martin Buckland Leave a Comment

We realize the importance of a personal brand and that of a corporate brand so what about the brand of the country we live in? Simon Houpt, Marketing Reporter for The Globe and Mail writes, What is Canada’s Brand? Canada Day is described as a celebration of a meeting, a union, an agreement about mutual goals over that […]

Filed Under: Current Affairs, Personal Branding Tagged With: Canadian, Personal Branding

Establishing a Visible Brand

June 3, 2010 by Martin Buckland Leave a Comment

Successful career management requires establishing a visible brand. A brand must be credible and consistent. Visibility requires a professional online presence. Have you established a visible brand? Is it reflected in your resume and your online presence? When was the last time you googled yourself? If you google your name and you are clearly visible in first page results, you are on […]

Filed Under: Career Tips, Personal Branding Tagged With: Personal Branding

One Word to Describe YOU

February 23, 2010 by Martin Buckland Leave a Comment

What is the one word that you would use to describe YOU? This is an important question to consider as you focus on a personal branding strategy which is the foundation for establishing your online professional profiles and the successful image you will portray as you progress throughout your career. Most surprisingly the word most often used by those in career transition to […]

Filed Under: Career Tips, Executive Coaching, Personal Branding Tagged With: Personal Branding

Are you a mystery?

October 30, 2009 by Martin Buckland Leave a Comment

Everyone loves a good mystery and there are many who are intrigued by vagueness or anonymity. With Hallowe’en fast approaching the excitement is in the air for children and adults alike who are preparing to don their costumes and transform themselves into a totally new character. Hiding who you really are at a costume party is […]

Filed Under: Job Search, Personal Branding Tagged With: Career Management, Job Search, Personal Branding

Personal Branding – Who is it for?

February 6, 2009 by Martin Buckland Leave a Comment

Personal Branding is for professionals who want to achieve their goals while being true to themselves. A distinctive, memorable and compelling personal brand provides the guidance you need to shape your strategy, adding enormous value to your career or business. It helps to define your professional direction and maintain a course even during difficult times. It also enables you to uniquely […]

Filed Under: Career Tips, Personal Branding Tagged With: Personal Branding

President of Sales, VP of Sales, Sales Manager, Sales Associate

October 31, 2008 by Martin Buckland Leave a Comment

In today’s economic crisis, the number one job available is in SALES!  These positions are currently the most sought after as an increase in sales could potentially be the key factor in the survival of many companies caught up in today’s economic turmoil. Increasing sales is one of the few definitive options available to the decision makers of many companies and organizations at […]

Filed Under: Career Coaching, Career Management, Career Tips, Current Affairs, Employment Statistics, Job Search, Personal Branding, Resume Writing Tagged With: Career Coaching, Career Management, Career Tips, Current Affairs, Employment Statistics, Job Search, Personal Branding, Resume Writing

Don’t Burn Bridges

October 14, 2008 by Martin Buckland Leave a Comment

The value of networking can never be overstated.  In a recent blog, What goes around comes around, the significance of presenting yourself as a professional, courteous and considerate individual and more importantly, one who is genuinely interested in the needs of others is reviewed.  The impression you leave may ensure that your name comes to the forefront the next time an opportunity to fulfill […]

Filed Under: Career Management, Career Tips, Job Search, Networking, Personal Branding Tagged With: Career Management, Career Tips, Job Search, Networking, Personal Branding

What goes around, comes around!

October 7, 2008 by Martin Buckland Leave a Comment

Some of us are firm believers in what goes around, comes around and as professionals, we spend a great deal of our time networking. Successful networking involves sharing information, experiences, and most importantly, our needs. Understanding what we can do for others and what they can do for us and then following through will sooner […]

Filed Under: Career Coaching, Career Tips, Job Interview, Networking, Personal Branding Tagged With: Career Coaching, Career Tips, Job Interview, Networking, Personal Branding

A Branding Success, Personal and Corporate

September 19, 2008 by Martin Buckland Leave a Comment

Recently I received an email from Lynn Marie Caissie, through an organization called HAPPEN, regarding an experience she had on a flight with WestJet.  Much has been written about creating your personal brand and even more about corporate branding; the objective, to develop a “unique and influential” persona or company.  WestJet is truly a branding success story, not just because this […]

Filed Under: Career Management, Career Tips, Current Affairs, Personal Branding Tagged With: Career Management, Career Tips, Current Affairs, Personal Branding

Personal Branding

August 27, 2008 by Martin Buckland Leave a Comment

What is Personal Branding?  It is one of the most talked about career management tools available to all individuals and entrepreneurs.  Defined as, the process whereby people and their careers are marked as brands.  A compilation of feelings, perceptions and qualities that are recognized by others when they see you or hear your name.  Personal Branding gives you an opportunity to market yourself by […]

Filed Under: Career Tips, Personal Branding Tagged With: Personal Branding

Beware of Distractions

August 20, 2008 by Martin Buckland Leave a Comment

Recently I had a discussion with a colleague about a blog I had written, Job Interviews and Tattoos and was surprised that the feedback I received was their belief that most potential employers have a negative perception when it comes to tattoos and body piercings.  It is highly likely that many of these people are also sporting tattoos and possibly body […]

Filed Under: Career Management, Career Tips, Job Interview, Job Search, Networking, Personal Branding Tagged With: Career Management, Career Tips, Job Interview, Job Search, Networking, Personal Branding

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