Don’t hit send…yet! The impression you leave could be a long and lasting one. Do you want to brand yourself as professional, intelligent, mature, patient, considerate and understanding? Although those managing an executive career would share a resounding “yes”, too many are taking a high risk with online comments which could be construed as arrogant, […]
What NOT To Post On Facebook!
Everyone should know what not to post on Facebook without any further elaboration or explanation but that knowledge doesn’t always seem to have an impact on what actually does get posted. Social media has provided a platform that allows everyone to have a very influential voice. This is a privilege that should not be abused […]
Personal or Corporate Branding and Authenticity
One loud voice and millions of unheard voices is a fair analysis of years gone by but social media is changing everything from the political landscape to corporate social responsibility. Transparency and accountability; genuine, authentic and legitimate; these are the attributes that social media has unearthed and placed at the forefront in the success of […]
Words – Key, Buzz, Tagline
Networking is the most important component of a successful job search and utilizing social media sites such as Linkedin, Facebook and Twitter provide the potential to network with millions, establish a visible presence and acquire an abundance of information at the push of a button making it the ultimate resource for anyone interested in managing […]
Understanding Your Brand
When you hear the names Chevy, Oprah or Hanna Montana you have an immediate impression. How you feel and what you think is directly related to their brand; a representation of the image and reputation they portray. Any deviation from what we have come to know and expect can severely damage a brand. There is no better way to understand branding than by learning […]
Politics and a Lesson on Personal Branding
Paul Copcutt shared his Tuesday Toonie, “Vote for ME – you know it makes sense!” with a personal branding message that’s clear and simple. Those of you with or without political aspirations will no doubt have learned from this year’s Municipal Elections, more than any in our past, that the less said, the better. Many may still be wondering how so many candidates with shady […]
Personal Branding Basics
“Takes a licking and keeps on ticking” What makes you special? What makes you different? What is it about YOU that can successfully be communicated to others to make you stand out from the competition? Just as a product or organization promotes their brand so too must executives, professionals, consultants and entrepreneurs establish their own unique promise […]
Claim Your Name and Establish Your Brand
While you may have chosen to ignore the phenomenal success of social media opting for a low profile citing privacy as a primary concern, you may very well discover that your reputation has been more negatively affected by remaining invisible than if you had established a visible online profile. It is inevitable that your name will come to life online with or without your input. […]
What does your email address say?
The email address you have chosen says something about you. Just as all of the other customized addresses such as your Linkedin or Twitter address says something about you. You were given a choice, albeit the availability does have an impact on your decision but nonetheless, you had the final say. If there is one component that is […]
Happy Canada Day!
We realize the importance of a personal brand and that of a corporate brand so what about the brand of the country we live in? Simon Houpt, Marketing Reporter for The Globe and Mail writes, What is Canada’s Brand? Canada Day is described as a celebration of a meeting, a union, an agreement about mutual goals over that […]
Establishing a Visible Brand
Successful career management requires establishing a visible brand. A brand must be credible and consistent. Visibility requires a professional online presence. Have you established a visible brand? Is it reflected in your resume and your online presence? When was the last time you googled yourself? If you google your name and you are clearly visible in first page results, you are on […]
One Word to Describe YOU
What is the one word that you would use to describe YOU? This is an important question to consider as you focus on a personal branding strategy which is the foundation for establishing your online professional profiles and the successful image you will portray as you progress throughout your career. Most surprisingly the word most often used by those in career transition to […]
Are you a mystery?
Everyone loves a good mystery and there are many who are intrigued by vagueness or anonymity. With Hallowe’en fast approaching the excitement is in the air for children and adults alike who are preparing to don their costumes and transform themselves into a totally new character. Hiding who you really are at a costume party is […]
Personal Branding – Who is it for?
Personal Branding is for professionals who want to achieve their goals while being true to themselves. A distinctive, memorable and compelling personal brand provides the guidance you need to shape your strategy, adding enormous value to your career or business. It helps to define your professional direction and maintain a course even during difficult times. It also enables you to uniquely […]
President of Sales, VP of Sales, Sales Manager, Sales Associate
In today’s economic crisis, the number one job available is in SALES! These positions are currently the most sought after as an increase in sales could potentially be the key factor in the survival of many companies caught up in today’s economic turmoil. Increasing sales is one of the few definitive options available to the decision makers of many companies and organizations at […]
Don’t Burn Bridges
The value of networking can never be overstated. In a recent blog, What goes around comes around, the significance of presenting yourself as a professional, courteous and considerate individual and more importantly, one who is genuinely interested in the needs of others is reviewed. The impression you leave may ensure that your name comes to the forefront the next time an opportunity to fulfill […]
What goes around, comes around!
Some of us are firm believers in what goes around, comes around and as professionals, we spend a great deal of our time networking. Successful networking involves sharing information, experiences, and most importantly, our needs. Understanding what we can do for others and what they can do for us and then following through will sooner […]
A Branding Success, Personal and Corporate
Recently I received an email from Lynn Marie Caissie, through an organization called HAPPEN, regarding an experience she had on a flight with WestJet. Much has been written about creating your personal brand and even more about corporate branding; the objective, to develop a “unique and influential” persona or company. WestJet is truly a branding success story, not just because this […]
Personal Branding
What is Personal Branding? It is one of the most talked about career management tools available to all individuals and entrepreneurs. Defined as, the process whereby people and their careers are marked as brands. A compilation of feelings, perceptions and qualities that are recognized by others when they see you or hear your name. Personal Branding gives you an opportunity to market yourself by […]
Beware of Distractions
Recently I had a discussion with a colleague about a blog I had written, Job Interviews and Tattoos and was surprised that the feedback I received was their belief that most potential employers have a negative perception when it comes to tattoos and body piercings. It is highly likely that many of these people are also sporting tattoos and possibly body […]