So today we’re gonna talk about what use is LinkedIn to my career management Now, You are all gonna say, what?
Are you gonna know? What am I gonna say? Yes. It’s vital you, without LinkedIn, you haven’t got a leg to stand on in career management. It’s a vital platform that you must be involved in today. My saying is, if you aren’t on LinkedIn, you are committing career suicide. Now, that’s pretty strong, but it’s very true.
Lots of people use LinkedIn to source talent. I bet there are executive recruiters and HR professionals using LinkedIn right now to look for talent just like you, the current viewer or on the replay. So please feel free if you’ve got any comments to talk about today’s topic or any topic that’s on your mind about executive career management, please drop them in the comment box below and I will answer them as we go through.
So in essence, yes, LinkedIn. You have to have LinkedIn, yet I still do. Converse with people, learning people who are not on LinkedIn or who are totally against LinkedIn. I can understand to a certain degree you being on different other different platforms, social media platforms, but not on LinkedIn. If you are a true professional, it doesn’t matter whether you’re in the corporate life, whether you’re in the public life, or whether you are.
NGOs are not for profit or anything. It’s a tool, a tool, a vital tool to manage your career. So don’t miss out just because your mindset is, I don’t want to be on social media. You have to embrace LinkedIn. So if you, you’re not on LinkedIn, you are committing career suicide. So the three pillars. To optimal career management, having a LinkedIn profile, and we’ll talk a little bit about that in a couple of minutes.
Having a LinkedIn profile, and up to date. Current a t s friendly resume or cv, depending on where you are in the world and being a networker, you need to get out a network even when you are gainfully employed. So those three apply: When you are employed or whether you are in career transition, you need to have a LinkedIn profile.
You need to have an up-to-date resume, and you need to network while you are gainfully employed because you might need that network when you are placed in a career transition. So the three pillars are LinkedIn, resume, cv, and networking. LinkedIn is a platform for you to broadcast. Exactly who you are, your brand.
Everyone I’m watching today has a brand. You are a personal brand. Now we know the big brands, the big global brands like p and g and Nestle and IBM and whatever. Yeah, they have brands and you instantly recognize them and you want to have people to recognize your brand. So it gives you a forum. A platform to broadcast your brand to a worldwide audience.
So, it’s virtually free. Well, it is free if you have the free edition, but my suggestion as a career management Professional is to pay the premium, the annual premium, because it does bring a lot of extra bells and whistles. But you need to be on LinkedIn. I cannot tell you that if you aren’t on LinkedIn, the chances of you advancing your career will.
You can maybe still do it, but it will be depleted, decreased. So LinkedIn is a platform for you to market yourself, tell the world about all your skills. It increases your visibility. Now, don’t be just dormant on LinkedIn. You need to be active on LinkedIn, not just when you are in a career transition. I am unemployed.
You need to be active on LinkedIn. 24, 7, 365. You don’t have to be as active on LinkedIn when you are gainfully employed, but you need to show your face. You need to be visible because as I said a few minutes ago, there probably are career decision makers looking for talent like you right now. You may not wanna move right now.
But you should at least have some conversation, some dialogue with those career decision makers, and they may be looking for you right now, so don’t turn them away. Always open up dialogue with career transition with career decision makers. Anybody got any comments? Please put them in the comments below, I will answer them.
So it increases your visibility and it positions you. As an expert, everybody has authority. Everybody has a unique set of skills which you need to broadcast to the world, so fully, fully complete. Your LinkedIn profile doesn’t have what I call it. The skeleton, the bare necessities you need to fully complete, and each section as you scroll down in LinkedIn has a particular number of characters that make use of every single space, every single section that LinkedIn has because that will increase.
Profile on the algorithms and in Google, you want Google Goo Google and the algorithms on LinkedIn can be your best friends and they’re free. So you, the more you put in there, the better it’s going to be for you and career decision makers will find you a lot easier. . So you need to fill in your profile.
So many people don’t. They just have the basics and then they wonder why they’re not being found on LinkedIn. So you need to fill it right out to, to its maximum. So don’t have a partially complete LinkedIn profile. Yes, it takes a long time just like it does a resume, but like if you manage your career, the return on investment time investment can be dramatic.
If you have ambition, you have drive, you want to get to the, the high level, you have to manage your career, and LinkedIn is an integral component of that overall career management. It affords you the opportunity to create content. You can publish, you can post your own articles, you can share articles. So if you’ve got an industry magazine or a company magazine, you can share.
Those articles that are in those magazines, or you can share newspaper articles or you can share TV scripts that have been on the night before, maybe on the channel before. So you can, it allows you to create content. Share content, and this is just as vital. You can comment on people’s posts and that in itself is going to raise your algorithm within the LinkedIn platform.
So create content, comment and share. But always be professional. Just recently, I’ve seen some highly unprofessional posts that make me wanna cringe, make the hair on the back of my neck stand up. You are. You are advertising yourself and people who are looking for you on LinkedIn right now. And they see that post it’s unprofessional.
What are they going to think? You’ll be out of a potential candidacy, a potential interview, a potential networking opportunity. So be professional throughout all your postings. So create content, comment on content, and share content. Now you can see why LinkedIn is vital to you and everyone else. You should be on LinkedIn.
You should use it and create content, share and comment all the time. As I say, if you are on LinkedIn, you are committing career suicide. So anybody got any questions before we wrap this up? More than happy to answer any questions, anything to do with career management. Just something is on your mind, not just to today’s topic about what uses Linked in to you as on your career management.
So it is a vital tool just like your resume and networking when you are in ga, when you’re employed and when you are in a career transition.
It’s very hot. Hiring economy across the world, all levels, all functions, all geographies, all skill sets right now. So there should be, you should be really proactive when you enter a job search and when you’re in a career transition. Make sure you optimize your LinkedIn and really focus. Using LinkedIn to the maximum, I would say you need to be on LinkedIn about five, seven hours a day each day.
If you are in a career transition, go to my YouTube channel. Anybody want a free, no obligation resume, CV critique, or a LinkedIn audit? I’m more than happy to arrange that.