There is a misconception about cover letters. Many job seekers don’t bother to send cover letters because they assume they won’t be read. Wrong.
¬ Why is this person sending me this resume?
¬ What could this person do for me or someone I know?
A cover letter serves as a brief introduction to your resume, written in the personal pronoun. It informs the reader why you are sending the resume, for example, applying for a job, asking for an informational interview, or to discuss potential opening. It emphasizes your assets, attributes and business competencies that are most relevant to the position and corporate culture. A strategically written cover letter should position yourself favourably in the mind of the decision maker.